Why is the cost of financing a project with retained earnings lessthan the cost of financing it with a new issue of common stock?

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter5: Evaluating Operating And Financial Performance
Section5.2: Using Financial Ratios
Problem 1CC
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Why is the cost of financing a project with retained earnings less
than the cost of financing it with a new issue of common stock?

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