why the price of many individual stocks still go down, even when the overall stock market goes up?

Corporate Fin Focused Approach
5th Edition
ISBN:9781285660516
Author:EHRHARDT
Publisher:EHRHARDT
Chapter1: An Overview Of Financial Management And The Financial Environment
Section1.3: The Primary Objective Of The Corporation: Value Maximization
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 why the price of many individual stocks still go down, even when the overall stock market goes up?

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