Why and how are cultural factors  so important in determining success or failure in international business?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter15: Managing Teams
Section15.6: Multicultural Teams
Problem 2DQ: Has economic globalization helped people to bridge these cultural gaps? Why or why not?
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Culture is probably the most frequent aspect of informal institutions discussed by  international business scholars and practitioners. Why and how are cultural factors  so important in determining success or failure in international business?  

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