With an aid of suitable examples, explain the function of logistics as an essential link between production and marketing processes.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 1DYMP
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With an aid of suitable examples, explain the function of logistics as an essential link between
production and marketing processes.

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