Would you consider BMW to be a cost leader or a differentiator? Why? Examine its value chain and explain what parts it invests heavily on. What does it not invest in?..

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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Would you consider BMW to be a cost leader or a differentiator? Why? Examine its value chain and explain what parts it invests heavily on. What does it not invest in?..

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