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Write about a time when you had to make a decision about a Moral Dilemma.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter5: Ethics, Corporate Responsibility, And Sustainability

Section: Chapter Questions

Problem 5CRQ: Can an individual be ethical without using ethical principles described in the chapter? Explain.

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Concept explainers

Introduction to Marketing Ethics

Marketing strategies that promote impartiality, social conscience, compassion, and transparency by adhering to ethical norms are referred to as business ethics in marketing. All ethical marketing activities, marketing strategies, marketing policies, and product and service promotion, concentrate not only on how commodities serve customers but also on whether they satisfy social obligations and handle various ethical challenges.

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