Write down two conditions (there can be more than two) under which some consumers' decisions of sharing their own data influence other consumers' data privacy.
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- Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?What are the reasons for collecting data from customers? How will we protect that data? What are our responsibilities regarding what we collect, and when does that responsibility become ours?1. Does the information posted on the Internet have a sufficient level of credibility to influence consumer views? Justify! Please write on paper
- Sensitive Personal Data is Personal Data that could cause substantial harm, embarrassment, inconvenience, or unfairness to an individual if it is lost, stolen or disclosed without authorization. Can you spot which pieces of personal data are considered SENSITIVE? Personal Data Please tick P 1. Social Security Number 2. IP Address 3. Insurance Information 4. Geographical Location 5. Job Title and Salary 6. Date of Birth 7. Pictures or Images of yourself 8. Criminal Background Information 9. Medical, Health, or Biometric Information 10. Username WITH Password 11. Street Address 12. Credit Card InformationCritics claim that research activities such as this infringe on consumer privacy rights.Should marketers have access to such information?Secondary data versus primary data and advantages/disadvantages of each
- Nonna's Homestyle Foods collects detailed information about the consumers who visit its sites and purchase its products online. It knows, for instance, the average age and geographic location of consumers who purchase family meal kits six or more times a year. This customer information is part of its Question 19 options: Evergreen content Digital assets Promotional content. Digital ReputationIdentify circumstances when information utility is a meaningful criteria that isn't covered by the other qualities.Express the ethical issues that can arise when communicating the results of data analytics. How do these ethical issues could be circumvented?
- How did blackberry make a bad decision because they lacked good information. Discuss how good business research would have led to a better decision by the organization.H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesisDescribe the differences between primary and secondary sources. Describe the meaning of the following key terms: Data mining Data visualization Exploratory research Individual depth interview Investigative question