You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses.The goal of your social campaign is to drive sales for the sunglasses.With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses.You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for $5,000.You also spent $3,000 on social media ads directed at the target market.Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000.The social media management tool that your company pays for costs $1,000 a month.By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media.The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses.InstructionsCalculate the ROI of your social media campaign using the calculation from Chapter 18 section 2.Formula: profit/total investment X 100.You must show your work to receive full credit.

Answered: You are a social media marketer…

Business Its Legal Ethical & Global Environment

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ISBN:9781305224414

Author:JENNINGS

Publisher:JENNINGS

Chapter2: Business Ethics And Social Responsibility

Section: Chapter Questions

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You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses.
The goal of your social campaign is to drive sales for the sunglasses.
With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses.
You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for $5,000.
You also spent $3,000 on social media ads directed at the target market.
Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000.
The social media management tool that your company pays for costs $1,000 a month.
By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media.
The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses.

Instructions

Calculate the ROI of your social media campaign using the calculation from Chapter 18 section 2.
Formula: profit/total investment X 100.
You must show your work to receive full credit.

Expert Solution

Step 1

Total Investment Excluding sunglass making cost = Total Cost Incurred = 5000 + 3000 + 5000 + 1000 = 14000

Total Revenue = 50000

Total Profit = 30000

Cost of Making Sunglass = Total Revenue - Total Profit = 50000 - 30000 = 20000

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You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses. The goal of your social campaign is to drive