You are designing a grocery delivery business. Via the Internet, your company will offer staples and frozen foods in a large metropolitan area and then deliver them within a customer-defined window of time. You plan to partner with two major food stores in the area. What should be your competitivepriorities and what capabilities do you want to develop in your core and support processes?

You are designing a grocery delivery business. Via the Internet, your company will offer staples and frozen foods in a large metropolitan area and then deliver them within a customer-defined window of time. You plan to partner with two major food stores in the area. What should be your competitivepriorities and what capabilities do you want to develop in your core and support processes?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

If you determine that your company does not have a competitive advantage through financial statement ratio analysis (that is, your company has more weaknesses than strengths) and you also conducted Porter's five force analysis to determine that there are threats in the market, which strategic choice would you recommend for your company?
Imagine yourself as a CEO of a small firm in an industry in which you are interested and explain why the concept of competitive advantage is central to your company?
You work at a company whose primary product is a software program that caters to the restaurant industry by providing a basic CRM for reservations and operational logistics. The software uses some predictive data analytics, but, for the most part, does not leverage genAI. According to what we have learned so far, how would you begin to think about what your company's strategy should be in the next five years? Group of answer choices Research genAI and abandon the current software in favor of a genAI product that uses the current best-in-class tech, no matter the cost. Immediately pursue sale of the company to a restaurant conglomerate. Think about/map out internal and external factors that may affect the company, including potential threats to the industry (such as genAI) and company-specific sources of competitive advantage.
Why might a specific replacement CEO candidate be a good or poor choice for a firm with an existing mission and vision?
Consider this statement: “Japanese corporations typically involve many more organizational levels and people in the development of implementation plans than do U.S. corporations.” Is this type of strategy always appropriate? Does the company you work for (or a company where you have worked in the past) employ this type of strategy at the implementation stage? Explain. If the answer is no, would your company (or a company where you had worked in the past) benefit from implementing such a participative strategy? Elaborate on your response. Alternatively, or in addition, you may research an actual corporation to further develop your response.
The University of Delaware admissions office has asked you to create new marketing materials for prospective undergraduate students that highlight its beautiful campus, the tuition structure that is lower than that of comparable private schools, and, of course, the super-duper, amazing, top notch faculty that work here. Because you are taking this class, you realize that the business level strategy UD pursues to compete with other schools to attract undergraduate students and their parents most closely resembles: A) overall low cost leader. B) best cost provider. C) broad differentiator. D) focus differentiator. E) focus low cost provider.
As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges? Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4) components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements If you were Phillip King, chairman of PT, what recommendations – at least four (4), would you make to improve company performance and address the challenges you outlined in question 1. Provide clear justifications for your reasons.
How do i make recommendations to a MD on how to stratergise for competitive advantage and thus achieve company success through making wedding event offerings more attractive compared to other comopanies?
explain a competitive situation you encountered in your past. After reading stephen Covey’s book, how might you have handled that situation to turn it into a “win
Give typing answer with explanation and conclusion Many businesses fail within the first 5 years due to poor fiscal planning. In your Business Plan, are you being conservative with your startup costs and fiscal projections, or are you being aggressive? Explain your thoughts and support your business fiscal planning with market examples or secondary research that have helped you arrive to your conclusion. Must have at least 150 words
You have been recently hired as a strategic planning manager for HotelTonight. HotelTonight provides mobile applications for booking same-day unsold hotel deals. It offers a marketplace for hotels to fill tonight only and last-minute rooms that would otherwise remain empty; and enables guests to book the deals using their smartphones and tablets. HotelTonight was acquired by Airbnb in late 2019, and the incoming executive team has asked you for your opinion on the impact of setting objectives on company's future financial performance. Would you say that the achievement of strategic objectives or the achievement of financial objectives is most important in terms of impact? For what reason(s)?
When doing a strategic analysis of a company's financial situation, it is important to take into consideration A) only the financial situation of the focal company, without comparing it to competitors. B) the footnotes in the financial statements that may reveal hidden risks and assumptions. C) trends in the company's financial ratios and how they compare to industry figures D) top management's rationalization for the company's past financial performance E) how outside investors evaluate the company's financial health