Your charity organisation aims to optimise its fundraising efforts. What type of data would be relevant in accomplishing this objective? How could business intelligence technologies be utilised to analyse this data?

Fundamentals of Information Systems
8th Edition
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter7: Knowledge Management And Specialized Information Systems
Section: Chapter Questions
Problem 2.2CS
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Your charity organisation aims to optimise its
fundraising efforts. What type of data would be
relevant in accomplishing this objective? How
could business intelligence technologies be
utilised to analyse this data?
Transcribed Image Text:Your charity organisation aims to optimise its fundraising efforts. What type of data would be relevant in accomplishing this objective? How could business intelligence technologies be utilised to analyse this data?
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