Identify each of the following business combinations as being vertical-backward, vertical-forward, horizontal, product extension, market extension, or conglomerate:a. An inboard marine engine manufacturer is acquired by an outboard engine manufacturer.b. A cosmetics manufacturer acquires a drug store chain.c. A financial holding company acquires a mail order movie rental company.d. A computer manufacturer acquires a chip manufacturer.e. The Walt Disney Company acquires a broadcasting company.f. A California-based electric utility acquires a Colorado electric utility company.

Century 21 Accounting General Journal
11th Edition
ISBN:9781337680059
Author:Gilbertson
Publisher:Gilbertson
Chapter10: Accounting For Sales And Cash Receipts
Section: Chapter Questions
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Identify each of the following business combinations as being vertical-backward, vertical-forward, horizontal, product extension, market extension, or conglomerate:
a. An inboard marine engine manufacturer is acquired by an outboard engine manufacturer.
b. A cosmetics manufacturer acquires a drug store chain.
c. A financial holding company acquires a mail order movie rental company.
d. A computer manufacturer acquires a chip manufacturer.
e. The Walt Disney Company acquires a broadcasting company.
f. A California-based electric utility acquires a Colorado electric utility company.

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