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Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
ISBN: 9781285867168

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BuyFindarrow_forward

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
ISBN: 9781285867168
Textbook Problem

Describe two industries where a marketing MIS is critical to sales and success.

Program Plan Intro

Information system:

  • An information system is a system which provides the necessary information to an organization to achieve the goals.
  • It monitors the transactions details, provides the required information to decision makers, and provides necessary documents to the customers.
  • The main components in the information system are people, data, procedures, hardware, and software.
  • The main function of information system is to accept and process the input data and then stores the retrieved information and distributes it across the organization.
Program Explanation

Industries where marketing MIS is critical to sales and success:

The marketing MIS is critical to sales and success of below industries:

  • Retail industries:
    • It handles with both internal as well as external data.
    • It is related with stopping as well as solving problems...

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