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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What are the major reasons for conducting marketing research?

Summary Introduction

To determine: The major reasons for conducting marketing research.

Introduction: Marketing Research is methodical issue investigation, demonstrate building and truth finding with the end goal of essential decision making and directing in the marketing of products and services.

Explanation

The major reasons for conducting marketing research are as follows:

Marketing research is the procedure of methodically congregate, recording, and investigating information concerning a specific marketing issue...

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