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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What are the five stages of the consumer buying decision process?

Summary Introduction

To determine: The five stages of consumer buying decision process.

Introduction: Customer buying decision process is the entirety of a consumer’s approach, inclinations, aims, and choices with respect to the consumer's conduct in the market when acquiring goods or services.

Explanation

The five stages of consumer buying decision process are as follows:

  • Identify difficulty: The customer recognizes that an issue exists. An issue is typically the absence of an item that is wanted or required.
  • Investigate for information: The purchaser searches for data, which may incorporate brand names, item attributes, guarantees, and different highlights...

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