Why do some new products do not succeed?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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Why do some new products do not succeed?

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In organization products are introduced as per the requirements and needs of consumers. Every organization at some time brings new products to the market in order to keep the brand alive and to maintain the place in the market.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing