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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Why do marketers need to understand buying behavior?

Summary Introduction

To determine: The reasons on marketers need to understand buying behavior.

Introduction: Buying behavior is the whole of the states of mind, inclinations, convictions and choices with respect to the customers conduct when buying an item or administration in a market.

Explanation

The reasons on marketers need to understand buying behavior is as follows:

Buying behavior is the choices and activities of individuals associated with purchasing and utilizing items. Since a company's prosperity depends enormously on purchasers' responses...

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