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MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
ISBN: 9781337407595

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BuyFindarrow_forward

MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
ISBN: 9781337407595
Textbook Problem

Define strategic business units (SBUs)

Summary Introduction

To discuss: The strategic business units.

Strategic business units refer to the various units which are managed by the large companies.

Explanation

The strategic business units:

Each strategic business units has its own rate of return on investment, associated risks, and growth potentials. These units need own funding and strategies.

The main characteristics of SBU (strategic business units) are as follows:

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