Retail and Auctions E-retailers are changing the ways consumers shop for goods. One market research firm reports that nearly three-fourths of shoppers complete one-half of all their transactions online.As shoppers grow increasingly loyal to e-commerce,retail websites have become more sophisticated, and brick-and-mortar stores have adapted to the online presence. Nearly 90 percent of smartphone owners use their devices to compare prices, locate promotional offers, and determine directions and store hours. Online auctions offer another convenient method of shopping for and selling practically anything imaginable. Most auction sites organize products in categories and provide photos and descriptions. eBay is one of thousands of Internet auction websites and is the world’s largest personal online trading community.In addition, craigslist is a free online equivalent of classified advertisements. Research This: (a) Visit two retail websites and search for the latest e-book readers. Which features do these websites offer compared with the same offerings in brick-and-mortar stores? What are the advantages and disadvantages of shopping online? What policies do these websites offer for returning items? Which items have you purchased online? (b) Visit an auction website and search for two objects pertaining to your favorite musical artist, sports team, or celebrity. For example, search for an autographed photo or ticket stubs. Describe these two items. How many people have bid on these items? Who are the sellers? What are the opening and current bids?
Retail and Auctions E-retailers are changing the ways consumers shop for goods. One market research firm reports that nearly three-fourths of shoppers complete one-half of all their transactions online.As shoppers grow increasingly loyal to e-commerce,retail websites have become more sophisticated, and brick-and-mortar stores have adapted to the online presence. Nearly 90 percent of smartphone owners use their devices to compare prices, locate promotional offers, and determine directions and store hours. Online auctions offer another convenient method of shopping for and selling practically anything imaginable. Most auction sites organize products in categories and provide photos and descriptions. eBay is one of thousands of Internet auction websites and is the world’s largest personal online trading community.In addition, craigslist is a free online equivalent of classified advertisements. Research This: (a) Visit two retail websites and search for the latest e-book readers. Which features do these websites offer compared with the same offerings in brick-and-mortar stores? What are the advantages and disadvantages of shopping online? What policies do these websites offer for returning items? Which items have you purchased online? (b) Visit an auction website and search for two objects pertaining to your favorite musical artist, sports team, or celebrity. For example, search for an autographed photo or ticket stubs. Describe these two items. How many people have bid on these items? Who are the sellers? What are the opening and current bids?
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