Consider Greg Linden's illustration of search engines learning by observing which search results users click. What are the advantages of having this information for the search engine company (e.g., Google or Microsoft in Linder's examples)?

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter10: Knowledge Management And Specialized Information Systems
Section: Chapter Questions
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Consider Greg Linden's illustration of search engines learning by observing which search results users click. What are the advantages of having this information for the search engine company (e.g., Google or Microsoft in Linder's examples)?

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