Which of the three competitive strategies – differentiation, cost leadership or focus – do you think is right for Theo Chocolate? Explain.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
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  1. Which of the three competitive strategies – differentiation, cost leadership or focus – do you think is right for Theo Chocolate? Explain.
  2. Evaluate Theo’s new strategy in light of the company’s strength, weaknesses, opportunities and threats.

 

 

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