2008 Democratic National Convention

Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for Powder Mountain Resort By: Student Date: 02/26/2011 Table of Contents Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace 1 Table of Contents 2 Executive Summary………………………………………………………………………………………………………………………………………………3 Selection of the e-Business for the Project……………………………………………………………………………………………………………7

business. 2. Technological innovations. 3. Entrepreneurship. I. Gregersen, Hal B., 1958– II. Christensen, Clayton M. III. Title. HD53.D94 2011 658.4 '063—dc22 2011008440 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992. 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page v Contents Introduction 1 Part One Disruptive Innovation Starts with You