Biscuits

Report on Merger Between Royal Biscuit Company & Edeling GmbH: Problems, Decisions, Recommendations Prepared by: Wasser Consultants Introduction Wasser Consultants has received from Sir John Callaghan the report containing the difficulties facing the merger of Royal Biscuit Company and Edeling GmbH, seeking advice to resolve the issues impeding the progress. The company has forwarded the case to me given the experience I had working with the Royal Biscuit management on numerous consulting

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Jaipur, Rajasthan. It was later shifted to Kanpur, UP due to cost constraints and low profit margin to cope up with rising competition. It started with the production and selling of sugar candy and then diversifying to glucose biscuit market in 1970 under the brand‘MKG’. Biscuit making was done through a simple process and involved use of simple equipments and most of the work was done manually (Exhibit 1). Mohan Kumar adopted effective marketing strategy by establishing strong distribution network

The KCPL is Glucose manufacturing company and is known for its good quality, crispness and affordable price. In 1973-74, Glucose biscuit were the growing segment in the biscuit industry. The KCPL reached second position in the market with a monthly sale of 110 tonnes. In 1980-81, KCPL doubled its capacity to 240 tonnes per month from 120 tonnes per month. The turnover was Rs. 2 crores in 1979-80 and

able to gain market share by 2% last year, we would like to continue the growth of the company and target to achieve 5% more market share this year. The firm sells four types of biscuit in the market: 1. Mix Dry Fruit Biscuit 2. Glucose biscuit 3. Almond Biscuit 4. Chocolate Chips Biscuit 5. Cream Biscuit 6. Pista Biscuit The firm currently targets urban market in North India and caters to all segment of the society in that market. The firm has promoted its products by advertising in the local newspapers

net profit margin indicates that this company has an improvement on both operational efficiency and profitability. This company improved its profitability and efficiency by 0.5 percent in 1 year time. London Biscuit Berhad For the year 2012, For the year 2013, For London Biscuit Berhad, the net profit margin in year 2012 is 5.43% and for the year 2013 is 5.2%. This means that this company has $0.05 net income for every dollar of sales for the year 2012 and 2013. London

as well as to boost and introduced newer products. London Biscuit Berhad, launched its first cake in 1998 which became a success that prompted a further expansion in 2000 into the roll cake innovation for the starting of Swiss roll cakes. As of today, London Biscuit Berhad is the largest domestic cake manufacturer and specializes in producing roll, layer and round cakes of which the roll cakes are the key product segment of London Biscuit

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Traditionally Britannia has been focused on Indian market consisting of children, teenagers, family members and old aged people. In biscuits Britannia caters to 3 major segments of society – lower, middle and premium. Tiger targets price sensitive customer with limited purchasing power .This brand is available in small packets and provides value for money to consumers. To target the consumers

Two survivors One beautiful day in california there were tommy and his family and his dog were in the backyard having a normal day but 1 hour later winds were picking up fast they went inside to get some food and when they went in the front yard people were screaming and they were winds up to 70mph and in the distance we saw a tornado! Hurry! “ We have to leave now go in the house as quick as possible now hurry hurry hurry!” They got out as quick as possible but the tornado was right on there tail