Coffea

For the exclusive use of D. DE ALEJANDRO 9-801-361 REV: SEPTEMBER 30, 2005 NANCY F. KOEHN Howard Schultz and Starbucks Coffee Company Prologue: International Expansion On August 2, 1996, Starbucks Coffee Company opened its first store outside North America. Like many of its U.S. and Canadian outlets, the new store was located in a busy district of a prominent city—Tokyo. Starbucks managers had devoted much time to selecting the site, designing the store’s layout and fixtures, training

Gas Chromatography/Olfactometry and Electronic Nose Analyses of Retronasal Aroma of Espresso and Correlation with Sensory Evaluation by an Artificial Neural Network Tomomi Michishita, Masayuki Akiyama, Yuta Hirano, Michio Ikeda, Yasuyuki Sagara, and Tetsuya Araki Abstract: To develop a method for evaluating and designing the retronasal aroma of espresso, sensory evaluation data was correlated with data obtained from gas chromatography/olfactometry (GC/O, CharmAnalysisTM ) and from an electronic