Equity Essay

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 16,3 SERVICE LEADERS Values-based service brands: narratives from IKEA Bo Edvardsson and Bo Enquist Service Research Center, Karlstad University, Karlstad, Sweden, and 230 Michael Hay IKEA North America Abstract Purpose – The purpose of this paper is to present a model for values-based service brands grounded in values-based service management. In undertaking this task

BMW - AN EMOTIONAL BRAND The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing

1） How do Singapore Airlines, Cathay Pacific, and British Airways compete against each other on Point of Difference and Point of Parity? Point of Difference, are service benefits or attributes that customers associate positively with a brand, which they believe would not be found, at least to the same extent in other competitive brands. Point of Parity, on the other hand, are associations that are not necessarily unique to the brand and may be shared with other competing brands. These are attributes

INTRODUCTION: Brand Loyalty is a concept which has both attitudinal and behavioural components. Marketers are very concerned about brand loyalty. It is not simply about repurchasing. It consists of customer’s commitment towards the brand and consumption repeatedly whenever the need arises. In addition to that, customers might also act as advocates for the brand. Hence both the entities form a long lasting relationship. The success of any brand is dependent on its capability to attract customers.

Universal Luxury Overview: Universal Luxury Group is an international group of companies principally engaged in the production and sale of luxury goods including Food and Beverages, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, and other business. Among them, this case is handling Perfumes and Cosmetics business group that accounts for EUR 2,231M, 19% of sales revenue. * What is the organizational structure of Universal Luxury’s brands and R&D? ULV

succeeding as it provides many advantages which describes above and also many researches found that it is easier for company to use brand extension rather than creating a new brand. Reference list Books :  Aaker, D.A, (1991), Managing Brand Equity, The Free Press, New York  Kevin Lane Keller, (2003), Strategic Brand Management , 2nd edition, Hamilton, USA  Graham Hankinson, Philippa Cowking, (1997), Branding in Action, McGraw-Hill Book Company Europe, UK  Geoffrey Randall, (1997), Branding

nature, it is typical for us to compare ourselves with others. Equity theory is a theory that helps us understand satisfaction in terms of fair or unfair distribution of resources within groups or interpersonal relationships. These resources may be monetary, emotional, intellectual, but center on the issue of how an individual perceives themselves as either under-rewarded or over-rewarded, and the stress this causes that person. Equity theory holds that the actual perception of unfairness is a significant

Long-term Liabilities $359,544 $330,823 $309,821 Total Liabilities $404,567 $391,610 $384,956 Owner’s Equity Paid-in Capital $75,000 $75,000 $75,000 Retained Earnings ($149,800) $(85,427) $(10,045) Earnings $63,292 $75,232 $73,210 Total Owner’s Equity ($11,508) $64,805 $138,165 Total Liabilities and Owner’s Equity $393,059 $456,415 $523,121 Discussion Before I began researching the financial numbers of opening up a coffee shop, I felt the profit margin would be very minimal in relation to operation

Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 -------------------------------------------------

MGT-520 Team: McDream Eunkyu Yang, Seung Jae Kwak, Kijin Ryan Lee, Ah Reum Kwon, Go Eun Lyu The Brita Products Company 1. To what do you attribute Brita’s success? The success of Brita in the United States was due to the innovative product model as well as the great marketing support from a well-established manufacturer and marketer, The Clorox Company. Although the company struggled the first few years with low sales volume, however, they believed that a Brita consumer would have a