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    Music In Advertising

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    Using artists music in advertising is a great way to get exposure for the band and company alike. Using popular and unpopular artists music in advertising has seemingly become a norm in today's society. Companies are able to get popularity from fans of the artists they are using, music producers are able to get popularity for their songs from commercials. It's a win-win situation for both the advertiser and the producer. When a company is able to get liscences to trending songs, using them is obvious

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    Even though listening to music seems like such a menial activity, it plays a big part in many peoples lives. Everyday I see kids listening to music while doing work in the library, which shows how big of an activity it actually is. One music streaming service that is extremely popular is Spotify and I have noticed many people using it. However, when doing work at school, I’m not able to access my music because Spotify is blocked on the Fordham Prep wifi. If listening to music is allowed in school

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    Piracy 451 Perhaps one of the greatest modern issues concerns piracy and the legality of copyright infringement imposed upon acts of piracy. There exists a gray area with the laws that regulate cyber interactions. On one hand, the debate that the act of illegally obtaining copies of work or fiction falls under fair play. Inversely, the other side portrays the argument that piracy damages revenue and intellectual progression of artist, directors, and producers. The latter reigns more true in the

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    creation of the iPod. Between 1999 and 2008, annual U.S. revenue from physical recorded music products had fallen from $12.8 billion back to $5.5 billion (Woldfogel). This decrease would begin to cause concern for sales and creation of new music. Record labels began to push for stronger copyright laws, the weak copyright laws were causing major consequences in the recording industry with every investment made in new artists and brands. “The first attempt to prosecute someone who released copyrighted material

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    Music Streaming Showdown

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    Amazon and Sound Cloud are purchased and downloaded legally, whereas some new music downloads may be advertised as a free download by the artist themselves. This method of offering a free song to the app subscriber is decided by the artist and their label.

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    everywhere. To stand out, you need to know how to promote yourself to make money in the rap industry. Even if you get signed with a big record label, that doesn't mean anything because a lot of these companies hire and fire rappers on a consistent basis. So don't just depend on your music skills. Also don't depend all your financial security on a record label. At the end of the day, you can only depend on yourself to succeed in the rap business. That's the true secret on how to become a rapper. Secret

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    EDM Culture

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    Millennial Values in EDM Culture While elements of the millennial mindset like acceptance and kindness were found in the early stages of Electronic Dance Music, those values are truly evident in this modern EDM culture. Kindness: EDM has rebranded itself from the original drugs and underground stigmas that it has come to be associated with. The basics of why it was created, acceptance and community integration have been rebranded as “PLUR” for the current generation. PLUR stands for Peace Love

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    With technology changing and evolving on a daily basis, dealing with online piracy has become a harder and a near impossible task to stop and prevent. In some way or another, music can be considered durable. As seen up until today, music recordings can be reproduced at anytime and last forever. However, with that durability comes depreciation. Music deprecates as the years progress (source), and consumers have shown that they prefer new popular songs. The problem that rises with that is online piracy

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    Ariana Grande is a twenty-two year old American pop singer who hails from Boca Raton, Florida. Grande, who was once a child actor on Broadway and Nickelodeon has graduated to an international pop star. With her roles on the Nickelodeon network she was able to begin building a fan base of followers. Her followers which she references as “babes” were extremely useful as her career began to change course. According to IMDB her first hit single 'The Way (feat. Mac Miller)' instantly became a number one

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    Technology has evolved over the years especially in the music industry. We went from buying hard copy CDs to developing music streaming services. The music industry changed once Napster was created. Napster allowed people to easily share Mp3 files from each other's computers. It was a free streaming service that enabled you to download anything you wanted without having to pay a dime. It made CD sales plummet and hard copy CDs became obsolete. Napster was the foundation of torrenting. It made Limewire

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