History of fashion design

SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods.

yearn to possess one of their own. Fendi renowned for their high quality product as well as its rich family history that has been pass down generation after generation throughout these 75 years. Lastly, Karl Lagerfeld, the director of creation who is also the soul of Fendi. By far the most respected fashion designer in the fashion industry. He has also created a number of Fendi well known design that is eye catching and breadth taking timeless piece. External Environment 1. Political When it goes to

designer, which graphic designer from the history of art would I be like? I would be most like Michael Bierut. Bierut was born sometime during 1957 in Cleveland, Ohio. During his early years living in Ohio, graphic design was not widely taught to young people but this didn’t stop Michael. With his love of his love of art, music, and drawing Bierut’s first began designing album covers. Wanted to learn more Michael took to the library a poured over the only two design books the library had at the time.

What is Fashion? Fashion is a general term used to describe a style of clothing or practice used by people around the world. Fashion refers to anything that is a trend. Self-presentation is the most direct noticeable marker of fashion. Throughout history we have seen many changes in clothing, from the color, to the material used to make it. We have also seen the style in which clothing is made change drastically. Fashion communicates meanings that have individual and social significance. Society

of 1920 is one of the most important in the progress of fashion, incomparable sheer development of artistic U-turn; begin in defined ideas with the expansion of women’s vote in the pursuing post WWI. The 1920’s era was a time of human being in the era of stylishness where a modern woman was inherent. The 1920’s decade receives my critical attention because women’s began to make a statement within society and for the first time in the history the women could drank, danced, smoked and even vote. She

When one thinks of fashion, the economy is certainly not the first thing that comes to mind. However, the two go hand in hand. Throughout history, fashion trends have changed millions of times, at a rapid rate. New trends can surface and disappear as frequently as the sun sets. The fashion industry, much like the economic state of our nation, is ever-changing. It has its highs and its lows. Fashion trends often reflect the economic factors of the times they are associated with. Furthermore, it is

| 26/09/17  Background and History of Creative Industry The British’s creative industries have never been stronger. British creators are behind some of the world’s successful video games, UK architectural corporations lead on high-profile projects across the world, while British films are taking the most wanted of international industry awards. It’s a way to describe a lot of different activities which have creativity at their heart – for example computer games, design, music, publishing, architecture

The idea is that borrowing is a continuous cycle of copying or transforming ideas. For Pham, this idea is revealed in the analysis of the origin of the plaid design. Initially, the design is stolen by two major western fashion designers from a laundry bag in China. Subsequently, the fashion designers coin the term cultural appropriators of Chinese culture. However, with plaid finding its origins off the coasts of Indonesia, the Chinese also become guilty of borrowing. In

The power of fashion is underestimated by many. I, myself was one of those many. Up until my middle school art instructor, Ms.Jose introduced me to the fashion world. One day as I worked on an art project, Ms.Jose randomly challenged me to create a Roaring 20’s look. At the time, “Roaring 20’s” was a newcomer to my historical knowledge. Curious to understand what Ms.Jose was referring to and where I had to get my inspiration from, I researched the history behind this time period. I was astonished

in the fashion industry starting in 1947, he created the “new look” which altered the female silhouette and strayed from the wartime fabric restrictions following World War II. Dior was a man at the right place and at the right time, he brought beauty and glamour back into the dull clothing worn during and after the war and re-established Paris as the epicenter of Haute Couture. Dior exploded onto the Paris fashion scene and reintroduced femininity and focus on luxury to women 's fashion (Christian