Madhur Bhandarkar

Bipasha Basu in Corporate, Priyanka Chopra in Fashion and Kareena Kapoor in Heroine). He has also depicted gay characters in his movies like Page 3, Traffic signal and Fashion. Three National Awards winning director Madhur Bhandarkar has recently added one more feather to his cap. Madhur was conferred PL Deshpande Award a.k.a. Zenith Asia Award for significantly shaping the film making culture in his unique works and he has been described as The Film Maker of The First Decade of 21st Century. On the

1. History of Bollywood Bollywood is the Hindi Film Industry of the country and a part of the Indian Film Industry. Bollywood is one of the largest film producers in India and one of the largest centers of film production in the world. However, the first films India watched were not made in Bollywood. The various stages of evolution of bollywood can be categorized as follows: Silent Era to Talkies (1930-1940): Dadasaheb Phalke, the father of Indian Cinema was a man with vision and courage. In the

KONERU LAKSHMAIAH UNIVERSITY SEMINAR PRESENTION TOPIC: LOKPAL BILL SUBMITTED TO: SUBMITTED BY: Dr. V.SARADA B.SEKHAR BABU

THE ROLE OF IN-FILM ADVERTISING IN PROMOTING THE SALES OF A BRAND ABSTRACT Introduction: Cinema gives a powerful environment in which to advertise. The film being shown virtually identifies the target audience and makes it very easy to schedule and buy advertising spots to match brand message to potential consumers. Better still, the audience is completely captive and in a receptive frame of mind as they wait to be entertained. A well organized media plan based closely around the films being