Magazine Advertisement Essay

Media Strategy: For our advertising mediums we chose to use a magazine, a radio spot, a commercial spot and passing out flyers. By choosing a magazine as one of our advertising mediums our company is aiming to achieve image advertising. The target market for the magazine we chose to use, Seventeen, is young girls between the ages of 16-21. Targeting this demographic age group through this magazine is beneficial to our products and service, because we are trying to grasp the attention of young girls

“happier,” look “better,” and telling us how we can “improve” our lifestyles. Young girls to young adults are drawn to these advertisements. Studies say that girls from the age of thirteen to nineteen are most vulnerable to the persuasion of the advertisements put out by companies claiming to help them live a better and more defined life. Magazines such as Seventeen magazine target young girls using celebrities, visual techniques, and many other techniques to draw their attention. To be in Style

1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest

1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to

It is impossible to flip through a magazine without seeing advertisements or articles with slender models trying to manipulate readers into bettering their body. Due to the consistent viewing of articles and advertisements covered with half-naked, bony models, the idea that being thin is the typical body image of women today is set into the minds of the readers. The images of thinness

GLAM Lelaki is the only Malay language magazine that focuses on fashion, grooming and pop culture, the lifestyle of famous celebrities, current issues and creative ideas. With many informative articles presented to the audiences, GLAM Lelaki wanted to ask the reader to think and ponder together from a stylishly male perspective. According to the editor, this magazine is one of many magazines produced by Blu Inc Media Sdn. Bhd. Blu Inc controls the publishing industry in Malaysia since almost four

of People The Canadian Magazine Dispute The US-Canadian Magazine Dispute was strongly motivated by genuine desire to protect foreign or split run publication magazine by the name of “Protecting Canadian culture”. Canadian federal government tried to protect its domestic magazine producers by adding significant new tax law to all advertisement revenue consider being the split-run publication magazine. The government of Canada was pressured to protect its local magazine producer industry market

Do you ever flip through a magazine and find yourself being drawn in to all of the pretty, interesting pictures and words? Well, that is the sole purpose of marketing companies: to appeal and attract people to them and their product. In these two advertisements from Schiller International University, you’ll see that the same exact product is being sold to readers, to enroll in their school, yet they look seem to look very different. The reason for this is mainly because they are aimed at different

perceives an advertisement. In the February 2016 Edition of Glamour Magazine, MAC cosmetics featured an advertisement for Viva Glam. Viva Glam is one of MAC’s brands. In this advertisement Ariana Grande is the spokesperson. This advertisement’s effectiveness relies on very artistic, fun photography, specific and bold word choice, and also a charitable opportunity to appeal to an audience of makeup users, as well as build the credibility and the consumers trust in this product. The advertisement does a

The media industry has such a strong voice and power when it comes to what us the people get to see. When a certain type of media is released, whether it be advertisements, magazines, commercials, etc.. the industry does have something to tell us and wants us to interpret that message. Now depending on if the viewers actually decode what the industry is saying or not saying is completely on them, it doesn't affect the industry because at the end of the day the media can also be whatever you want