PepsiCo

The purpose of this research is to conduct a research analysis of PepsiCo Canada. Given its official website and the Ryerson Library resources available, it will help further understand the company better. I did my research by looking through all the websites that were available for this assignment. One by one, I mark the ones that have the most sufficient information that allowed me to pick my top two Ryerson Library Resources. PepsiCo Canada is one of the most recognized and respected brands all across

The Coca Cola Company (TCCC) was founded since 1886 and it has been 129 years today. TCCC is the worldwide carbonated soft drinks industry from United States of America. There are four top five soft drinks brands of Coca Cola, Diet, Coke, Fanta and Sprite. The other products are: Juice & juice drinks, waters, energy drinks, sports drinks, cordials and iced tea. It has licenses and markets more than 500 beverage brands. The company has relationship with over 250 bottling partners worldwide. TCCC is

industry has small growth and is fully saturated, which makes it difficult for new entrants. PepsiCo and Coca-Cola are the two main companies that are able to provide vast distribution and availability of alternative beverage in supermarkets, supercenters, wholesale clubs, and convenience stores. Companies need to focus on how to drive revenue and improve market shares found through mergers. Example, PepsiCo attained Quaker Oats, who bought the Gatorade brand to help expand their energy drink sector

PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $60 billion and more than 285,000 employees (PepsiCo.com). PepsiCo manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, PepsiCo Asia, Middle East and Africa (AMEA). PepsiCo owns some of the world 's most popular brands, including Pepsi-Cola

these sponsors and sponsees are a good fit .And will they be successful for the sponsor. For sports is will be looking at the NBA as the sponsee and its new food and beverage sponsor Pepsi Co. According to an article in Fortune Magazine titled “PepsiCo nabs NBA sponsorship rights from Coca-Cola “by Beth Kowitt. She states, the terms or the duration are not being disclosed, but the deal is worth significantly more than the previous deal with Coca-Cola. The new agreement also covers the WNBA, NBA

conditions and finding new opportunities for new market. Finally, both brands launched continuously challenging advertisements so the profit will always stay high and competitive between these two companies. Though Coca-cola has "won the war" over PepsiCo. Still some strategies could be taken to enhance the company forward and allow it to sustain its privileged status. To start, it could pay more attention to their numbers by offering further reduction on wholesale prices as well as offer more free

company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world 's biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, Amp Energy drinks, Gatorade, and Aquafina. Britannica Encyclopedia published an article on Pepsi 's early history titled "PepsiCo, Inc.". Pepsi

Markets trucks reached included throughout the US, Canada, and In/Out Mexico. In 2012 PepsiCo utilized 7 different models of trucks that varied from dry vans to temperature-controlled trucks, to 3 short haul trucks. PBC Fleets, which carry Pepsi products specifically, account for 60% of Pepsis volume, with 1,000 drivers 88MM miles a year

History, product / services, major customers, major suppliers, and leadership, and provide a synopsis of each company. Coca-Cola was the invention of a pharmacist in 1866 in Atlanta, Georgia. Dr. John S. Pemberton created a syrup to be added to carbonated water and served at soda fountains. Dr. Pemberton did not live long enough to see his invention “become the worlds’s #1 selling sparkling beverage” (World). Pemberton was fortuitous in that he sold portions of his business before his death.

start with PepsiCo. Product in the PepsiCo marketing mix The marketing mix of PepsiCo (4P) is aimed at its wide range of products which have evolved over time. This is mostly due to acquisitions of companies with different products bringing them all together under the PepsiCo brand. Many of PepsiCo's current brands and products have been added to the product mix via acquisitions. For example, snack products were added after Pepsi-Cola acquired Frito-Lay in 1965 forming a new company PepsiCo (Our-History)