Pierce Brosnan

RESEARCH & IDEAS How to Brand a Next-Generation Product Published: April 23, 2012 Author: Carmen Nobel Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors John T. Gourville and Elie Ofek teamed up with London Business School's Marco Bertini to suss out the best practices for naming next-generation products. Key concepts include: • Companies

films but this time he will be acting with a real cast as apposed to the cartoon cast he starred with in Space Jam. 'He should play a character like James Bond,'; suggests movie critic Gene Siskel, a rabid Bulls fan. 'I'd pay to see him before Pierce Brosnan any day, wouldn't you?'; Michael Jordan has made a huge impact on the NBA. 'He has won six NBA championships in the last eight years, ten scoring titles, enough Most Valuable Player awards to stock his own wing at the Hall of Fame,'; said Tresniowski

So it gives you added freedom. You can change who James Bond is—Sean Connery, Roger Moore, Timothy Dalton, Pierce Brosnan, Daniel When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new iPad." Observers

commensurate the personalities of the celebrity with the brand thereby increasing the recall value. Golf champion Tiger Woods has endorsed American Express, Nike, and Rolex. Actress Catherine Zeta-Jones is used by T-Mobile and Elizabeth Arden. 007 Pierce Brosnan promotes BMW, Noreico, and

Most of what we consider to be today’s modern myths are timeless superheroes that have been preserved and elevated to this status by comic books, television shows, and movies. One modern character who has achieved this title, partly due to this same timelessness and seeming immortality, is Ian Fleming’s James Bond. Fleming created the character of Bond in 1953, when he released his first novel entitled Casino Royale. Critical acclaim for the novels led Fleming to partner with EON productions to film

| | |SUMMER PROJECT | |5th semester | |ANALYZE THE IMPACT OF CELEBRITY ENDORSEMENT WITH NON-CELEBRITY ENDORSEMENT

JHT Task 1 Karen Means A. Company J (Javelin Shoes) Final Cumulative Balanced Scorecard, Income Statement, and Balance Sheet Attached B. Competitive Strategy I chose a multi-regional, focused differentiation strategy tailored to match the differing competitive conditions and actions of rivals in the North America, Europe-Africa, Asia-Pacific, and Latin America regions. In years 11 through 16, my strategy focused on “upscale buyers wanting products…with world class attributes.” (Thompson, Peteraf

(Khatri, 2006). Through his/her line of work and the perceptions of people, a celebrity acquires specific meanings that people associate with them and make them easily distinguishable through their lifestyles, status and class, for example: Pierce Brosnan (the former James Bond) is associated with class, sophistication, masculinity and represents the upper social class (McKracken, 1989). In contrast, another example would be Jamie Oliver (a European celebrity chef) who is perceived as being free

Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ,my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact

rP os t 9-311-118 REV: JULY 29, 2011 REBECCA M. HENDERSON RYAN JOHNSON L’Oréal: Global Brand, Local Knowledge op yo You need a global brand, which is then adapted to the key markets on the key continents in order to offer consumers the right and relevant products, which is what unive ersalization is all about.1 — Jean-Paul Agon, CEO, 2010 tC Since its founding in 1909, L’Oréal tightly couple d innovation and speed to market with i o expansion of its geographic and