PortAventura

Executive Summary Port Aventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change, management now requires the ability to identify and target individual customers, as opposed to statistical averages of broad groups. One-to-one communication will allow for customized marketing packages and the ability to maximize revenues. However, information management systems currently in place are not capable of tracking customers to

Introduction What are the top 10 amusement parks in the world from statistics collected they are: 1. Universal Island of Adventure 2. Discovery Cove 3. Magic Kingdom 4. Disney Universal Studios 5. Disney Tokyo 6. Epcot