Revlon

Baylee Vick Dr. Lock English 1302-W12 9 February 2016 Revlon: The go to product In Seventeen magazine from August 2015, there is a Revlon ad that shows a picture of famous actress Emma Stone with a mirror like background. Overall, the advertisement uses the actress and the romance theme to their advantage on selling the product. On the left side of the advertisement Stone is wearing a bright, bold, and beautiful red ultra high definition, or HD lipstick. One thing that is very noticeable

INTRODUCTION OF THE COMPANY: Revlon, Inc. was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300.00 investment and one product which consisted of nail enamel. Revlon now has a 75 year history of providing high quality products to women. Revlon products are sold in more than 100 countries around the world with sales outside of the United States making up 43% of sales in 2006. Their product categories include skin care, cosmetics, personal care fragrance and professional

REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon, ultima, Charlie, Almay, jean nate, mitchum and Gatineau. The categories of product are cosmetics, personal product and skin care products. Revlon has used food stores, chain drug, owned shops or large volume retailer in marketing their product. Operations of this

1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value

The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, including nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women

face, eyes and lips and hands for you to explore to attain the perfect look for you. There are also numerous brands that offer similar products and services of makeup in the cosmetic industry. Some of the most popular brands include MAC, Maybelline, Revlon, and Sephora. Even though cosmetic brands all share similar products and services, the competitors in the cosmetic industry compared to Kiko Milano has been around for many years and have many loyal customers, however, they don’t compare to Kiko Milano

One day we'll Fred was at work he broke his fingernail. Fred Slack is the person that invented the acrylic nail. To gain appreciation for acrylic nails, one will have to understand who invented them, how it all got started, and how they are made. After they perfected them Tom and Fred made different types to make them more interesting. When Fred broke his fingernail at work, he realized that he needed a nail to do his work. That's when he decided to make his own nail. Mark Zorn said “Having fabulous

guerrilla strategies where it is not complacent with its growth or current position and decides to invest resources in improving customer satisfaction, quality, and productivity. The result is the use of additional resources for future development. Revlon can be categorized in the guerrilla square in the strategic square for marketing. This means that it is neither in the offensive nor defensive position relating to other brands

The makeup brands, CoverGirl and Revlon produce a commercial that introduces the audience to their latest foundations. Foundation is a skin colored makeup that the user applies to their face to create an even, uniform color to their complexion and to cover facial flaws. The CoverGirl commercial includes Taylor Swift, a famous singer-songwriter wearing the foundation and she promotes the newly formulated version of the foundation. The Revlon advertisement involves Emma Stone, a well-known actress

Revlon Inc. Case Study: 1). Introduction History: Revlon is a universal company that sells products for skin care, cosmetics, personal care, fragrance and professional products. It was founded in 1932 and began in the nail polish market, soon after expanding into lipstick. Over the past six years, Revlon has consistently lost revenue and struggled with debt. Even though they have eliminated executive positions, reduced staffing and consolidated sales and marketing functions to save an approximate