Scuderia Toro Rosso

Introduction: The reason why I would like to take up marketing as my specialization is because I have a broad interest in the various aspects of sales and marketing like B2B Sales, CRM and Branding. As I have completed my graduation in International Business, I would like to explore and enhance my marketing skills in depth during my 2nd year MBA. Also, Sports Marketing is where I see my future and I believe I have what it takes to compete with THE BEST because, “If You Don’t Believe You Can Do It

Casio is a consumer electronics company renowned for their inventions and contributions to electronic engineering. While most people are familiar with Casio’s trendy G-Shock watches, digital cameras, and musical instruments it can be easy to overlook the company’s impressive track record. Featuring many of the world’s “First including an electronic dictionary, inkjet printer, personal calculator, and even the world’s first cellphone with a built-in 3.2 megapixel camera.” Casio Computer Co. LTD was

Introduction: Basic Information: History: In 1976, Chaleo Yoovidhya presented a drink called Krating Daeng in Thailand, which means "red gaur" in English. It was encouraged by the tonic Lipovitan, whose prime component is taurine, and was common among Thai truck drivers and employees. After visiting Thailand in 1982, Dietrich Mateschitz revealed that Krating Daeng aided cure his jet lag. In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into a worldwide brand. Red Bull was

1. INTRODUCTION 3 2. THE CUSTOMER-BASED BRAND EQUITY 3 2.1. SALIENCE 3 2.2. PERFORMANCE 4 2.3. IMAGERY 4 2.4. JUDGMENTS 5 2.5. FEELINGS 5 2.6. RESONANCE 5 3. BRAND POSITIONING 6 3.1 MENTAL MAP 6 3.2. BRAND MANTRA 6 3.3. BRAND ELEMENTS 7 4. BRAND COMMUNICATION AND PATENTING 7 4.1. EVENT MARKETING AND SPONSORSHIP 7 4.2. PROMOTIONS AND PERSONAL SELLING 8 4.3. CELEBRITY ENDORSEMENT 8 4.4. ADVERTISING 9 5. SOURCES OF BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND IMAGE 10 5.3.

RED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope  This global profile focuses on the industry trends in soft drinks.  All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012).  2012 figures are based on part-year estimates.  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into