Sealed Air

SEALED AIR CORPORATION CASE WRITE UP 1. Describe the corporate culture at Sealed Air? What is its business model? How do they make money? Sealed air was the packaging market leader in the US while its history has been characterized by technical accomplishment. It also expanded its packaging market through abroad. The firm met its customers’ need while differentiating its products from contenders by barrier-coating. They had two types of products: the first was Instapak foam usually used for heavy

Case Context Sealed Air Corporation manufactures coated protected packaging products for a long time. It had 25% average annual growth in net sales from 1971 to 1980 and has been a market leader. Most of its success can be attributed to technical advancement, innovation and patent protection. It is has been the first in many like closed cell light weight cushioning system, foam-in-place packaging system among many others. It was also one of the first companies to approach market with a customer

General Description Sealed Air Corporation was one of the leading protective packaging companies with a good market reputation in countries like France, Germany, US and England. The company differentiated itself in the market with technological innovative leadership and hence the company was the first who made a new protective packaging product using coated air-bubble, AirCap. For ten years, the company remained successful with its unique AirCap protection packaging product however, unfortunately

future, Arch Communication’s future investments require high levels of capital expenditures in order to sustain growth through acquisitions and upgrading of existing networks. Sealed Air Corporation Why did Sealed Air undertake a leveraged Recapitalization? How much value was created? Where did it come from? Sealed Air Corp. has undergone a program to improve its production efficiency and product quality through elevated borrowing. The company undertook the leveraged recapitalization for a number

Sealed Air Case Study Date:11/14/2011 Section:Monday Ziyu(Vivien) Gong A20269093 Wenxin (Chloe) Liu A20267862 Xinyun (Amy) Qiu A20275778 Yingqiu (Chris) Zhu A20272743 Chongliang (Leo) Zhuge A20266231 Ⅰ EXECUTIVE SUMMARY Sealed Air Corporation is the market leader in coated air bubble products in North America and even Europe. In 1981, the case outlined the most difficult business challenge: the rapid displacement of coated bubble by a technologically inferior yet inexpensive uncoated

Sealed Air was faced with two different options regarding the prospective launch of an uncoated bubble packaging product. Sealed Air could either launch the product worldwide or in selected locations or consider the option of not entering the uncoated bubble packaging market at all. As with all the evaluation of all new product market entry strategies, Sealed Air must first consider its organizational strengths and how they relate to the potential product launch. More specifically, Sealed Air must

Sealed Air Corporation has been the market leader in the protective packaging market for many years. Unanticipated competitors have entered the market offering uncoated bubble packaging which has gained significant market share from Sealed Air’s AirCap® coated bubble packaging material. To regain market share and expand Sealed Air’s business, a swift strategy of introducing uncoated bubble products needs to be implemented. By leveraging their large distribution network and existing manufacturing

Sealed Air Company 2. SUMMARY The protective packaging market is becoming more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having

more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air will face further erosion

1. Describe the corporate culture at Sealed Air. What is its business model? How do they make money? Since its start Sealed Air’s goal has been a position as a market leader and as a constant technology developer. Doing things first was always the main idea. This strong idea of being market leader was also inspired by greater and sustainable profits which have always been assured for the market leader. Continuing analysis of customer needs was based on this corporate behavior which always took