The Sentimental Bloke

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  • Affection For The Urban In The Sentimental Bloke

    1191 Words  | 5 Pages

    Affection for the Urban, in ‘The Sentimental Bloke’ The Sentimental Bloke, directed by Raymond Longford and Lottie Lyell in 1919, based on C. J. Dennis’s collection of verse of the same name, is a loving portrayal of working class urban life. Though it does not shy from accurately depicting the poverty of its milieu nor the disreputable actions of its characters, the film celebrates the Bloke’s laid-back city lifestyle, rendering some of its negative aspects likeable and ignoring others completely

  • Coca Cola As A Gender Oriented Branding Concept

    3402 Words  | 14 Pages

    The purpose of the following essay is to analyze the Coca Cola products packaging. Figure out the reason behind the different designs, colors and materials, and whether these bottles are actually the result of a gender oriented branding concept. This research draws upon mostly primary sources including product history, previous case studies and papers about Coca Cola marketing techniques, market research, advertisings, tasting experiments. My overall approach was to find a link between the packaging