Coca Cola As A Gender Oriented Branding Concept

Purpose Statement: The Coca-Cola Company was founded to help provide refreshment for customers around the world.

Purpose:- The purpose of coca cola is to design develop and advertise soft drinks the customers can enjoy, and also make profit from selling of soft drinks.

In 1886, a pharmacist named John Pemberton invented a dark bubbly drink to try out the beverage market. Sold at 5 cents a glass, the drink did not sell well until after Pemberton’s death, selling at nine servings per day. Afterwards, a businessman named Asa G. Candler took the brand and expanded the drink beyond Atlanta, introducing the drink with the famous trademarked contour bottle. Today, Coca-Cola has risen to become one of the most recognized brands in the world. Its beverage, the number one sparkling drink, sells 1.9 billion servings per day on a global scale. This profound success is predominantly due to Coca-Cola’s ability to create a strong brand that the global population can relate to and love.

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

The history of Coca Cola began in 1886 when pharmacist John Pemberton from Atlanta mastered a flavoured syrup, mixed with carbonated water that was later on deemed excellent by those who tried it. Pemberton’s book keeper and partner Frank Robinson later on came up with the name of the beverage ‘Coca Cola’ as well as the designed that is still being used today.

1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain

One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in “Delicious and Refreshing” soft drinks.

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include:

The Coca-Cola Company is the world's largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items.  The company's primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the world's largest beverage distribution system.  In addition to product development, the Coca-Cola Company is responsible for product marketing.  Their mission is to refresh the world, inspire moments of optimism, and to create value and make a difference.

The Coca Cola Company are a leading global drinks company founded in Georgia, USA, 1886. Due to being a private and a profit-lead company, its aims and objectives are “to be known globally as a business that conducts its business responsibly and ethically and to accelerate sustainable growth to operate in tomorrow 's world”, which narrows down to ensuring they are a fair company morally, and want to maximise profitability. An example of how Coca Cola follows through with their marketing is through a recently released product by the company, called “Coca Cola Life”:

A lot of people view Coca-Cola as a part of their routine life. This strong empathy between the brand and the consumer results in a high degree of loyalty and renders the purchasing decision

Coca Cola is an American carbonated soft drink also known as coke. It was invented by a man named John Pemberton. This product has been around since the late 19th century and was introduced into this world on May 8th, 1886 in Atlanta, Georgia. The majority of the population knows about Coca Cola since it has been around for quite some time. Coca Cola is one of the most recognizable soda drinks throughout the world. The Coca Cola logo is widely recognized by all generations, young and old. We all know a Coca Cola logo when we see it. Why is that? When launching the first campaign for Coca Cola in 1886 the color of the product stuck out to people. The color red is a positive and energizing color. Red is often used to express love. When creating the advertisement there was a lot to take into consideration, how to attract consumer’s attention. When creating the products

Soon Coca Cola ads were everywhere and demand soared. “By 1895, Candler had built syrup plants in Chicago, Dallas, and Los Angeles” (Staff, 2016). During this time, the innovated idea to bottle Coca Cola came about. Making Coca Cola portable and able to be taken anywhere made its appeal that more desirable. “The Coca-Cola Company grew rapidly and before long expanded into Canada, Panama, Cuba, Puerto Rico, France and other countries and US territories” (Staff, 2016). Candler sold Coca Cola to Earnest Woodruff in 1923 and Earnest’s son Robert was appointed president. Woodruff spent the next 60 years making Coca Cola an internationally known product. He did this by introducing Coca Cola to the Olympic Games in 1928 and during WWII he supported troops by offering discounted prices. These examples help Coca Cola open operations overseas doubling bottling operations. After 70 years’ success, Coca Cola decided to add different flavored products to its already successful Coke. Over the next several years, other products were developed, Fanta in 1940, Sprite in 1961, Diet Coke in 1981, and during the 90s PowerAde and Barb’s Root Beer. During the 90s, Coca Cola also introduced the Always Coca Cola campaign as well as the ever-popular Coca Cola Polar Bears. Coca Cola continued to grow throughout the millennium and

Introduction– Coca-Cola has been providing various beverages to its consumers for years, but its most popular drink has to be its original beverage called Coke. Coke has been popular for decades due to providing the consumers with its unique and refreshing flavor. Coke has also been known to integrate some unique advertising when promoting its beverage to the public.

Coca-Cola’s customer segments meet the needs of every age and every lifestyle. They provide a variety of products from different flavored sodas to soy based drinks. They have a drink that targets every age group. For kids and adults, they have