The purpose of the following essay is to analyze the Coca Cola products packaging. Figure out the reason behind the different designs, colors and materials, and whether these bottles are actually the result of a gender oriented branding concept. This research draws upon mostly primary sources including product history, previous case studies and papers about Coca Cola marketing techniques, market research, advertisings, tasting experiments. My overall approach was to find a link between the packaging of the three main Coca Cola products; Coca Cola Classic, Diet Coke and Coke Zero; the message it’s sending and the client it is targeted for. First I had to study the substance inside the packaging to discover that these products fall into two …show more content…
I. Coca Cola history In 1886, in the port of New York, workers are building the Statue of Liberty. Not too far away, another great American symbol was about to be born, the iconic drink that will have the world fall in love with over the course of time; the ice cold Coca Cola. Coca-Cola is the most recognized brand name in the world with 94 per cent recognition and is the second-most understood term behind "okay". Today you can buy a Coke almost anywhere in the world, from China to Canada, or London to Los Angeles, with 1.9 billion servings sold every day around the globe. “The Coca-Cola Company exists to benefit and refresh everyone”, no matter the gender, religion, age, employment, nationality… Its primary purpose is to discover what consumers want and ensure the constant development of the range of product to meet everyone 's needs and ensure that it offers something for every occasion, at any time of day. II. Visual identity, packaging Throughout the years, the Coca Cola bottle has evolved in shape, size,
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Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.
One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in “Delicious and Refreshing” soft drinks.
Purpose:- The purpose of coca cola is to design develop and advertise soft drinks the customers can enjoy, and also make profit from selling of soft drinks.
Coca-Cola’s customer segments meet the needs of every age and every lifestyle. They provide a variety of products from different flavored sodas to soy based drinks. They have a drink that targets every age group. For kids and adults, they have
The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups
In 1886, a pharmacist named John Pemberton invented a dark bubbly drink to try out the beverage market. Sold at 5 cents a glass, the drink did not sell well until after Pemberton’s death, selling at nine servings per day. Afterwards, a businessman named Asa G. Candler took the brand and expanded the drink beyond Atlanta, introducing the drink with the famous trademarked contour bottle. Today, Coca-Cola has risen to become one of the most recognized brands in the world. Its beverage, the number one sparkling drink, sells 1.9 billion servings per day on a global scale. This profound success is predominantly due to Coca-Cola’s ability to create a strong brand that the global population can relate to and love.
Coca-cola has strategically positioned itself within the world market for soft drinks, the brand itself has understood this principle " think global, act local ", they used the strategic positioning in order to have the same image all around the globe, which is a success because it is recognize today as part of some people daily life everywhere. This awareness of the brand by consumers leads to high standards and makes them purchase / buy automatically without seconds thoughts .
Soon Coca Cola ads were everywhere and demand soared. “By 1895, Candler had built syrup plants in Chicago, Dallas, and Los Angeles” (Staff, 2016). During this time, the innovated idea to bottle Coca Cola came about. Making Coca Cola portable and able to be taken anywhere made its appeal that more desirable. “The Coca-Cola Company grew rapidly and before long expanded into Canada, Panama, Cuba, Puerto Rico, France and other countries and US territories” (Staff, 2016). Candler sold Coca Cola to Earnest Woodruff in 1923 and Earnest’s son Robert was appointed president. Woodruff spent the next 60 years making Coca Cola an internationally known product. He did this by introducing Coca Cola to the Olympic Games in 1928 and during WWII he supported troops by offering discounted prices. These examples help Coca Cola open operations overseas doubling bottling operations. After 70 years’ success, Coca Cola decided to add different flavored products to its already successful Coke. Over the next several years, other products were developed, Fanta in 1940, Sprite in 1961, Diet Coke in 1981, and during the 90s PowerAde and Barb’s Root Beer. During the 90s, Coca Cola also introduced the Always Coca Cola campaign as well as the ever-popular Coca Cola Polar Bears. Coca Cola continued to grow throughout the millennium and
Coca- Cola was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca cola was first offered as a fountain beverage at Jacobs Pharmacy by mixing Coca - Colasyrup with carbonated water. Coca- cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States.
At the end of financial year 2006, the company launched juices, waters and other health & functional beverages which denoted almost 1/3rd of their sales to attaining the changing buyer’s needs. The Coca Cola Company targets to be a desired supplier to its consumers, to provide greater financial outcomes to its stake holders and to deliver a safe, healthy & inclusive workplace to the employees.
1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain
The Coca-Cola Company is the world's largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items. The company's primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the world's largest beverage distribution system. In addition to product development, the Coca-Cola Company is responsible for product marketing. Their mission is to refresh the world, inspire moments of optimism, and to create value and make a difference.
The history of Coca Cola began in 1886 when pharmacist John Pemberton from Atlanta mastered a flavoured syrup, mixed with carbonated water that was later on deemed excellent by those who tried it. Pemberton’s book keeper and partner Frank Robinson later on came up with the name of the beverage ‘Coca Cola’ as well as the designed that is still being used today.
Introduction– Coca-Cola has been providing various beverages to its consumers for years, but its most popular drink has to be its original beverage called Coke. Coke has been popular for decades due to providing the consumers with its unique and refreshing flavor. Coke has also been known to integrate some unique advertising when promoting its beverage to the public.
Coca-Cola is serving whole economy as an individual and family company offering all wide variety of products for families and as on individual basis by targeting individual choices of target market and overall promotes healthy lifestyle. Coca-Cola products are not only having physical existence but are also connected with people’s memories, their thoughts. The company always come up