Variety store

I. Type of retail store you want to establish and why? The retail store that we are establishing is a furniture store that not only deals in the finest of wood and metal furnished goods, but also allows customers to choose from a large variety of paints and wallpapers. Acacia is the ultimate home décor retailer that lets you furnish your dreams, a room at a time. The reason why we have chosen this type of retail store is – because Acacia stands to provide customers easy access to both goods and

focus all efforts on growing the dollar store business, and that has proven to be an extremely intelligent maneuver (Parnell, 2014). Thru a series of acquisitions and internal growth, Dollar Tree has become a Fortune 500 company and their July purchase of Family Dollar resulted in a major retailer with 13,600 stores in forty eight states and five Canadian provinces (Dollar Tree, 2015a, Dollar Tree, 2015b). By opening more than two hundred and sixty stores since July of this year, Dollar Tree shows

DATA ANALYSIS OF WAL-MART STORES, INC COMPANY BACKGROUND Wal-Mart initially began its operations in 1945, when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport, Arkansas. After relocating to Rogers, Arkansas in the early 1950s, Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962, Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’, after himself. On October 31, 1969, after further

American-based chain of discount variety stores, selling every item for one dollar or less. The company’s headquarters is in Chesapeake, Virginia and operates more than four thousand stores throughout the United Sates (DollarTree, Web). Its stores are supported by a national logistics network of nine distribution centers. The enterprise operates one dollar stores under the name Dollar Bills and Dollar Tree. The Enterprise also operates a multi-price-point variety chain under the name Deal$. Dollar

firm decides to handle three areas: entrepreneurial, engineering or administrative. From these areas, a firm organizes itself strategically in four ways: as a prospector, defender, analyzer, or reactor (Parnell, 2002). Dollar Tree is a discount variety store offering products at a single price point of $1. The company has uniquely positioned itself in the industry and has experienced sales growth due to the ability to offer merchandise at a one dollar price even during difficult economic times (Dollar

players • Meredith Collins, VP of Marketing for Reed Supermarket • Dollar stores are increasing competitorThe Dollar General (DG), , Family dollar, Aldi poses threat due to its remarkable low price, • Jack Morrissey, CEO of Reed Supermarket • Other supermarkets like Wal-Mart, Costco • Higher-end customers • Food manufacturers—aldi, trader joe’s, sell mostly private label merchandise Limited selection stores a) The main problem or two key problems. • Declining shares in the past in

• Meredith Collins, VP of Marketing for Reed Supermarket • Dollar stores are increasing competitor→The Dollar General (DG), , Family dollar, Aldi poses threat due to its remarkable low price, • Jack Morrissey, CEO of Reed Supermarket • Other supermarkets like Wal-Mart, Costco • Higher-end customers • Food manufacturers—aldi, trader joe’s, sell mostly private label merchandise Limited selection stores a) The main problem or two key problems. • Declining shares in the past in the Columbus

Family Dollar prides the business on being a small convenience store to satisfy the needs of local families, primarily low-income based, in the area with a variety of goods and services. Over the years, Family Dollar has expanded its selection of goods and apparel to include: holiday decorations, home-cleaning products, pet-related products, and health and beauty aids. However, Family Dollar reexamined its product selection, strategy, and store layout due to the economic recession. The poor economy reduced

Further, a new private school in town brought in a number of residents with more sophisticated tastes than those of the typical Wal-Mart customer. By catering to these underserved customer segments, the variety store has thrived. A small retailer competition is not just the large discount stores in the area. This retailer would be wise to check the local drugstore, perhaps a Walgreens, that stocks small appliances; the internet for competitive pricing information and 24/7 shopping convenience; and

Dollar Tree where everything is a dollar! There are a lot of dollar stores out their but none of them compare to Dollar Tree. While the Dollar Tree does have some competitors there are very few. Competitors include little hometown dollar stores, Dollar General, Family Dollar and 99 Cents Only Stores. Everything in Dollar Tree is priced at or below $1. The store was founded in 1986. There are over 5,100 Dollar Tree stores in the United States and in the District of Columbia and approximately 180