Communicate Market Factors
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Southern New Hampshire University *
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20055
Subject
Marketing
Date
Feb 20, 2024
Type
pptx
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13
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Market Research Report
SNHU Pet Supply
Courtney Bentley
(Southern New Hampshire University, n.d.)
Introduction to SNHU Pet Supply
•
Located in Northeastern United States
•
10 Brick & Mortar Stores with products in several smaller retailers
•
Gives support to animal welfare organizations locally and nationally. •
Strives to follow Food & Drug Administration regulations (Southern New Hampshire University, n.d.)
New Product – All Natural Pet Food
•
Superior quality food for dogs & cats
•
High protein and made with all natural ingredients
•
Designed to keep pets full longer – decreasing meal sizes and feeding times
•
Promotes healthy digestive systems & supports health skin & fur growth
•
10% higher price than competitors
(Southern New Hampshire University, n.d.)
Marketing Strategy
•
Robust Website Currently
•
Instagram – 5,400 Followers
•
Facebook – 4,200 Followers
•
Products & company have 4 and 5 star ratings consistently
•
Looking to increase our online presence with launching new pet food product
(Southern New Hampshire University, n.d.)
Introduction to Research
•
Internal Market Factors
•
Strengths •
Weaknesses
•
External Market Factors
•
Opportunities
•
Threats
•
How will these factors impact how we market our new pet food line?
•
Price
•
Place
•
Product
•
Promotion
(Southern New Hampshire University, n.d.)
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Related Questions
- Q.1 A research in studying a factors contributing to consumer satisfaction indicates that the level of services quality by the company, sales promotion strategies, product features and pricing strategies will influence consumer satisfaction. Based on the situation; c) Describe TWO (2) research objectives. d) Identify THREE (3) research hypotheses.arrow_forward12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?arrow_forwardTOPIC:Ramly burger company question:Internal Analysis - Strengths and Weakness, Distinctive competencies, Organizational Culture, Financial Position, The Internal Factor Evaluation (IFE) Matrix.arrow_forward
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SEE MORE QUESTIONS
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Recommended textbooks for you
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