Communicate Market Factors

.pptx

School

Southern New Hampshire University *

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Course

20055

Subject

Marketing

Date

Feb 20, 2024

Type

pptx

Pages

13

Uploaded by 12cstevens on coursehero.com

Market Research Report SNHU Pet Supply Courtney Bentley (Southern New Hampshire University, n.d.)
Introduction to SNHU Pet Supply Located in Northeastern United States 10 Brick & Mortar Stores with products in several smaller retailers Gives support to animal welfare organizations locally and nationally. Strives to follow Food & Drug Administration regulations (Southern New Hampshire University, n.d.)
New Product – All Natural Pet Food Superior quality food for dogs & cats High protein and made with all natural ingredients Designed to keep pets full longer – decreasing meal sizes and feeding times Promotes healthy digestive systems & supports health skin & fur growth 10% higher price than competitors (Southern New Hampshire University, n.d.)
Marketing Strategy Robust Website Currently Instagram – 5,400 Followers Facebook – 4,200 Followers Products & company have 4 and 5 star ratings consistently Looking to increase our online presence with launching new pet food product (Southern New Hampshire University, n.d.)
Introduction to Research Internal Market Factors Strengths Weaknesses External Market Factors Opportunities Threats How will these factors impact how we market our new pet food line? Price Place Product Promotion (Southern New Hampshire University, n.d.)
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