1) Factors That Triggered the Growth of Samsung in the Global Handset Market

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Samsung Mobile as a smartphone manufacturer is the biggest company in the Android Market. It released a record 78 models of smartphones in 2012. The 4 other major OEMs in the Android Market, namely LG, Motorola, HTC and Sony released a combined total of 71 models in 2012.Samsung sold 384 million smartphones across these 78 models. The 4 other OEMs mentioned above sold a total of approximately 155 million smartphones in the same year. Apple on the other hand, which is not a player in the Android Market sold 130 million smartphones across 3 models, iPhone 3GS, iPhone 4 and iPhone 4S in 2012.

Samsung is a multinational Korean electronics company engaged in designing, manufacturing and marketing mobile communication and other media devices, as well as related software, accessories and third-party applications. They are one of the most well-known electronic brands in the world. According to Mintel (2017), Samsung is still the world’s number one smartphone vendor and along with Apple they dominate the smartphone market with 66% of the market share. Samsung currently operates in relatively 84 countries and have hired more than 320 million employees working for them. In the recent period, it has been focusing on making products that help people lead a better and smarter lifestyle.

Samsung has some similar advertising strategies to many of the other top competitors in the tablet industry. They try to be a company that offers innovative technology and great design. They want to be the innovators and differentiators. Their tablet have options to use Wi-fi or 4G, sizes that range from 7” to 12.2” and their average, more advertised, sizes being 8” and 9.7”, prices that range from under $200 to $600, storage 16GB to 64GB, processor of 1.2 Ghz to 2.3 Ghz, memory options of 1GB to 3GB, and colors in black, white, and gold. Many of these qualities and options are offered by the other competitors in this industry. These types of things have almost become a basic component to have with the technology, and no longer is it seen as innovative. Some of Samsung’s other components that their tablets have that keep them near the top of the competitors is their ability to have their tablets connect to their other

The Samsung is very known in the market now a days. It compares their product with apple company. They see to it that all the apple product with their feature and compare their product with them. After comparing that, they try to compare them with all the features.

Samsung Electronics Co., Ltd. is a South Korean multinational hardware organization headquartered clinched alongside Suwon, South Korea. Samsung Electronics is a part of the main Samsung Group, representing 70% of the total income. It is the world's second greatest information advancement association by income, after Apple. Samsung Electronics has gathering plants and deals systems in 80 nations and utilizes around 370,000 individuals. It is the world's biggest maker of cell telephones and cell phones powered by the fame of its Samsung Galaxy line of gadgets. Samsung Electronics dislodged Apple Inc. as the world's biggest innovation organization in 2011 and is a noteworthy part of the South Korean economy. Samsung Electronics has 144 united subsidiaries from claiming which

Samsung is the number one by market share in televisions and mobile phone sales and some of the software parts (processor, memory chips and so on). This was largely achieved due to excellence in engineering and both efficient and effective production. Samsung is the world’s number one marketer of mobile phones with 21.4% of the world’s largest market share in the second quarter of 2015. Apple is number two with 13.9%.

The features that drive demand when it comes to Samsung products are the innovations. This is why Samsung in some cases dominates the market. Samsung is able to produce high technological products and offer it to consumers. The greatest example of this is smartphone called Galaxy S III. When Samsung started manufacturing Galaxy S III they were one of the top sellers of the smartphones all over the world. They almost beat the Apple, but after iPhone 5 came out the significant changes occurred in the market.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

To this date Samsung are dedicated to the 3G industries. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. (http://www.samsung-mobiles.net/history-of-samsung.html)

Initially Samsung used to develop chips, devices and equipment’s for other companies. People working in the organisation were concerned about manufacturing the product instead of marketing the product. To transform Samsung from a cheap Original equipment manufacturer (OEM) to a high value added product provider, Samsung had to develop strong brand power for which they required repositioning through an increased emphasis on marketing.

Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety