1) Various Federal Agencies Impact Marketing Activities.Research

The world population of 7.2 billion in mid-2013 is projected to increase by almost one billion people within the next twelve years. It is projected to reach 8.1 billion in 2025, and to further increase to 9.6 billion in 2050 and 10.9 billion by 2100. This assumes a decline of fertility for countries where large families are still prevalent as well as a slight increase of fertility in several countries with fewer than two children per woman on average.

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

The biggest environment force affected Mattel recently has been legal and regulatory with the high levels of lead paint found in their die-cast toys in 2007. This issue created a voluntary recall from Mattel for over 2 million toys and created doubt in customers to the quality of their Mattel toys. Mattel responded by immediately implementing a check system to accept paint only from certified suppliers, tightened controls throughout the production process and testing every production run to ensure compliance. Mattel said that it is working in cooperation with the U.S. Consumer Product Safety Commission and other regulatory agencies worldwide. Mattel is also working with retailers worldwide to identify and remove affected products from retail shelves.

The paper will serve as a historical background overview of how the Federal Trade Commission Act (FTC) came into existence. The paper will also break down the key components for which the FTC covers, such as deceptive advertising, baiting and switching and consumer fraud. There will be examples

The Federal Trade Commission(FTC) was created in 1914. It was created to ensure that there were no businesses that were anticompetitive; meaning that there wasn’t one company or business that was creating a monopoly. The FTC has three main goals; they are to protect consumers, maintain competition, and advance performance. They protect the consumers by preventing fraud and making sure businesses are fair in the marketplace. They maintain competition by preventing companies from merging together and creating a monopoly. Finally, they advance performance by advancing the FTC’s performance through organizational, personal, and management excellence. The FTC is very beneficial, and although not everybody knows about it, as a consumer it helps with the economy of every American. Throughout the years since it was created, there has been more laws added that help keep businesses

The Federal Trade Commission enforces a variety of federal antitrust and consumer protection laws. The Commission seeks to

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

What is the FTC? The FTC stands for Federal Trade Commission. The Federal Trade Commission is an independent federal agency created by Congress in 1914 to help prevent unfair business practices, deception, fair trade practices, and unfair competition. The FTC’s mission is to protect the consumers by enacting laws to ensure that businesses cannot cheat people out of money and keep businesses from being unethical and immoral. The FTC takes complaints about businesses and investigates them for fraud or unfair labor practices every year (Silbersack, 2013).

The Federal Trade Commission (FTC) was created in 1914 primarily as a way for the government to “trust bust” or apply regulations ensuring a free marketplace for U.S. consumers and business enterprises. In this regard, the FTC enforces antitrust viola- tions that could hamper consumer interests, as well as federal consumer protection laws against fraud, deception, and unfair business practices. The commission’s primary enforcement mechanism is the Bureau of Consumer Protection, which is divided into seven divisions: (1) enforcement, (2) advertising practices, (3) financial practices, (4) marketing practices, (5) planning and information, (6) consumer and business educa- tion programs, and (7) privacy and identity protection.21 As the federal

Federal Trade Commission (FTC) – an agency that regulates a variety of business practices and curbs false advertising, misleading pricing, and deceptive packaging and labeling.

During the analysis, two noticeable factors that bear the most implication to the industry are the population growth rate and the age distribution within the population. The current U.S. population growth rate is .78 percent per year (CIA, 2016). According to historical data, the United States population since 2006 had an estimated 298.36 million people. Since that time, rapid population growth has averaged about 2 million people yearly over the course of ten years according to Figure1.1. Also, Figure 1.1 displays an upward trend in population growth within the United States. Today, the U.S. population should grow to become 321 million by the end of the year 2016. The number of people in the world has increased three decades ago from 4 billion to 6 billion people as of 10 years ago to

This lead poisoning problem finally received the attention it deserved in 1971 when the Lead-Based Paint Poisoning Prevention Act was put into effect. This act provided Federal assistance to help communities carry out screening and treatment programs (Chisholm, 1982).

The Federal Trade Commission, established September 26, 1914, has two key functions which include protecting consumers and promoting competition. (ftc.gov, Retrieved March 22, 2014). Consumer protections include opposing illegal, and unjust business practices within the American economy. The agency investigates, litigates and legislates to promote fair and sound business standards. Promotion of competition is accomplished by the enforcement of anti-trust laws, which results in lower prices, higher quality and free movement of goods. (ftc.gov, Retrieved March 22, 2014)

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

Since Mattel’s products are now being imported into the U.S., several government agencies and laws have to be taken into consideration, of which pertain to both countries’ government, Chain and the U.S. Some of these agencies in the U.S. are the Consumer Product Safety Commission, whose job is to make sure any and all products that are entering the U.S. are safe for people. The acting commissioner of the Consumer Product Safety Commission was negotiating for broader testing and urged consumers to not overreact to the recalls. As for the safety aspect there is several differences between the two for lead. In China the government standard for lead products in the household, are to only contain 90 parts of lead per million in any product. In the U.S. the standard is allowed to be as high as 600 parts per million. The major difference is that the U.S. has banned the use of lead completely for toy products. As such in the U.S. the standards are held to high