1) Various Federal Agencies Impact Marketing Activities.Research

Decent Essays

1) Various federal agencies impact marketing activities. Research each agency below, discuss the elements of marketing that are impacted by that agency, and briefly present a recent marketing case or issue on which each agency has focused (1 paragraph, 100 words per agency).
Federal Trade Commission:
The Federal Trade Commission is an agency of the United States government that works to prevent fraudulent, deceptive, and unfair business practices. They also provide information to help consumers’ stop, and avoid scams and fraud. The FTC has an impact in the economy, because its purpose is to help the US maintain a more stable market and economy by helping customers and keeping a more accurate information of product, in aspects such …show more content…

(FDA, 2016)
Consumer Product Safety Commission:
The mission of CPSC is protecting the public from unreasonable risks of injury or death associated with the use of the thousands of types of consumer products under the agency 's jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. The CPSC is committed to help and protect consumers and families to products that threatened one’s life, such as fire, electrical, chemical or mechanical hazard. A recent CPSC cases was against TOY R US, they were accused for a “Wooden Coloring Cases” due to violation of lead paint standard. About 27,000 cases have excess of lead, which violates the federal lead paint standard. (CPSC, 2017)
2) Do you know Danica from the Philippines, Peter from London, Nargis from India, Marina from Russia, Chieko from Japan, or Miran from the United States? These are some of the babies whose parents claimed they were the 7th billion human born into the world. The world population continues to grow, even though women are having fewer children than before. Markets are made up of people, and to stay competitive, marketers must know where populations are located and where they are going. The fertility rate in the United States is declining and the population is aging, creating opportunities as well as threats for marketers. That is why tracking and predicting demographic trends are so important in

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