Mkt 421 Week 1

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Summary of Point Values for Course Assignments
ASSIGNMENTS Points
Individual (75%)
Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012) 8
Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012) 8
Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012) 8
“Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012) 8
Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012) 8
Final Examination (Week 5) (Monday, February 6th, 2012) 15
Participation (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 10
Weekly Summaries (2 points per week) 10 Learning Team (25%)
Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012) 5
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Read Ch. 4, 5, & 6 of Marketing: An Introduction.
Review this week’s Electronic Reserve Readings.
Participation Participate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 2
Discussion Questions Respond to weekly discussion questions. Discussion questions will count as participation.
Individual
Marketing Mix Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion), utilizing three different sources.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 15th 8
Learning Team
Marketing Plan: Phase I Resources: University Library, Internet

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word

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