8 3.0 The Marketing Mix 9 3.1 Product 10 3.2 Price 10 3.3 Place 10 3.4 Promotion 10 3.5 People 10 3.6 Process 11 3.7 Physical Evidence 11 4.0 Conclusion 14 5.0 Defining the Segment & Marketing Objective 14 5.1 SMART Objectives 15 5.2 Pestle Analysis 16/17 5.3 Swot analysis
1. Overview of Virgin Atlantic Airways 1.1 Background of the Airline Industry In current times, air travel plays an important role as it is a means of transportation for people and products. Since the beginning of flight in 1903, air travel has revolutionised the world. The airline industry is not only a means of transportation, but also a very successful business. (Harris, 2012) 1.2 Overview of Virgin Atlantic Virgin Atlantic Airways was founded in 1984 by Richard Branson's Virgin Group with its
3. Economy class Virgin Atlantic has developed an enviable reputation offering economy class passengers, superb value for money and wide range for in-flight services and entertainment. Feature  A personal seatback TV screen for hours of in flight entertainment
At the same time the combined sales of the different Virgin holding companies was around £3bn. It turned out that 1999 was an eventful year for Richard and was topped off by being awarded a knighthood for his services to entrepreneurship. Marketing mix Being in the service sector it is important for Virgin Atlantic to study its marketing mix as it works as an efficient tool, while building up marketing plans. It comprises of the seven P’s which are as follows. PRODUCT
Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of “what is good
Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today, competition in international markets has become severe and in order to sustain relevant position, organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao, pp.185, 2011) The dynamic condition
So a leader is the guide to lead the entire organization to one point i.e.to attains the desired organizational goals. In the Scenario of the Virgin Atlantic the impact of different management stales and leadership styles is positively affect the company’s performance in the industry. The leadership team of this company is very efficient and a successful team. This Company implements certain leadership
Introduction The primary purpose of this report is to demonstrate the decision-making process for the chosen aviation company Virgin Atlantic Airline owned by Sir Richard Branson, which was established in 1984 and how they influence their customers to purchase their products and use their services. Virgin Atlantic offers many services such as • The economy class • The premium economy class • The upper class Within the category of services, it applies to different types of customers such as family
was born July 18th 1950 in Blackheath, London. He is known as the founder of the Virgin brand and to be quite the adventurer. The Virgin brand consists of more than 400 companies and to mention some of those are Virgin Atlantic, Virgin Galactic, Virgin Trains and Virgin Mobile. He as a person has made several attempts to break numerous world records. Although he had to try 2 times, he broke the record in fastest Atlantic Ocean crossing with a boat. He also made a record when he crossed the English Channel
Question 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates from