4.. Branding: An Introduction Lo2 & 3 Report.. Introduction.

1. A brief history of the brand: origins, key stages in its growth , etc.

Her business idea was to create a line of cosmetics from natural ingredients.is was first located in

Sam Foster initially founded the company with Bill Grant to produce hair accessories for ladies. (Grant, 2004)

This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years.

Lush chose to position itself as an eco friendly organisation that provides fresh, organic and handmade products that cares for the customer. It is characterised by high price as well as high quality of products that are effective and organic. The main benefit of lush is that its products are healthy as they are made from natural

This report presents an analysis of The Body Shop PLC’s pro forma financials from 2002-2004 and insights into financial requirements for the company as it moves forward with their new strategies for achieving operational efficiencies and reclaim its brand image as a top manufacturer-retailer in the beauty and personal care industry.

The key operation of the bath bomb line is the use of natural raw materials, that helps contain a fresh sense as well, as the use of colours making it stand out (Berger, 2014). In addition, one of the key features of Lush products is the minimal use of packaging, this allows customers to see the product more easily. However, by innovating the use of packaging, it can improve customer satisfaction with the Bath Bomb line.

This report is intended to innovate and improve the product line of bath bombs from the cosmetics’ company Lush, as illustrated in Figure 1. Lush Bath Bombs are a product majorly used by young women, however, the consumer base is largely growing. Bath bombs are intended to provide a relaxing, explosion of colours and scents bathing experience (lushusa.com). Mark Constantine and Mo Constantine founded the company Lush in 1994 at Poole, England. However, in 1995, Lush got it’s named through a competition (lushsg.com/singapore). Since then it has been, indorsing its ethical and natural handmade ingredients.

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

The word ‘brand’ is derived from the Old Norse word brander, which means to ‘burn by fire.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

I want you to know that I am very happy with the quality and the service from your company. I have used Lush bath bombs quite a lot and I haven’t had a better experience with any other company. What I like most about your products is that makes my skin soft and the bath bombs relax me. I have recommended your company to a lot of my friends and they have bought your products too. Thank you just being a great company. I look forward to buying some of your Christmas bath bombs this year. I hope all of you have an amazing day.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates