5 P’s of Health Care Marketing for Long Term Acute Care Facilities
Three health care organizations that are of interest to me are the following LTAC
facilities within the Greater Atlanta Area.
1. Dekalb Medical LTAC
2. Wellstar Health System LTAC
3. Landmark Hospital of Athens LTAC
DeKalb Medical Center LTAC is a non-profit organization that offers long term acute care.
They have 76 beds in their facility. Wellstar Health System LTAC is also a non-profit health
organization that offers long term acute care. They have 115 beds in their facility. Lastly,
Landmark Hospital in Athens, offers long term acute care and has 42 bed in their facility but they
are for-profit.
The difference between a for-profit facility and
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We need to make sure we are getting collateral material into the hands of the
executives. Me personally, as a practice manager I am more inclined to refer to a facility for
rehabilitation and home health agency when I can develop a trusting relationship with the
representative. We deal with a lot of Home Health and Ostomy Nurses, I want to make sure my
patients are taken care of and that the doctors are being informed of any changes with the patient.
I want to get a phone call immediately of any changes, not reading about it in a daily progress
note. As for payers, this is a tricky relationship to build. Many health organizations try to build
relationship with their area representative with the insurance carriers they participate with. I
know, when I was doing credentialing for a health organization I built a relationship with the
area representative to help me out with any credentialing issues and contract issues. By building
this relationship, when issues did arise I was able to speak with the representative. I was also
able to put the patients mind at ease by letting them know I was speaking to a direct
representative with their insurance company and not just a customer service representative. Also
by building this relationship, I am better able to address any questions or concerns regarding
specific plans without having to direct them to the 800 number on the back of their card.
Patients receive more tailored care and if needed, will be managed in collaboration with other health professionals that are appropriate to their needs.
Acute Long Term Care Skilled facilities are no longer for the elderly age 65 and older. These facilities are housing individuals with more complex medical conditions that require more care. The need for healthcare providers in long term care settings are in great demand.
sure my patients are taken care of and that the doctors are being informed of any changes with
in ensuring that the patient receives the medical services needed and that the billing process also
Pfizer Inc. is a large pharmaceutical company that engages in the discovery of new technologies, the manufacture of prescription and "over the counter" (OTC) medicines, as well as the marketing of such products. It operates in three distinct segments that include Human Health, Consumer Healthcare, and Animal Health. For fiscal year 2004, the company generated approximately $53 billion in revenue that contributed to over $11 billion in net income. (Pfizer, 2004)
Smaller distant facilities, often co-located with regional hospitals to access support services. Offers haemodialysis and some support for self-care patients in local community
Furthermore, providing constant reassurance that the therapeutic relationship is not taken lightly and trust is held at the highest regard. Moreover, projecting empathy towards your client is another area that helps facilitate a good rapport with your
What population do you believe you will serve with this facility? The population I will be serving are adults (that had certain surgeries that need at least over 30 days of care) and the geriatric population that need services after surgery such as knee replacement, and hip
The agency provides programs to keep the residents enthused about living at this agency. The agency is contracted to provide services in-house such as: Mental health services, from the Department of Mental Health, counseling services, medication monitoring for the psychotropic medications, group activities through Region IV Department of Mental Health. We are contracted with two hospice companies (Sanctuary Hospice, Gentiva Hospice) for residents whose health are declining then determined by a physician if hospice services are needed, they will be at our service. Those services are provided within the agency, so they do not have to leave the agency or an unknown environment. There are other facilities that make visits to the agency to convene our clients are optometrist which provide eye care and specialize in eye health. The podiatrist assists our patients who are diabetic and are disabled to walk. The dentist is also contracted to provide mouth care and all these services are provided
'Communication and continuity of care among physicians and other healthcare professionals involved in the patient’s care. '
Valley Convalescent Hospital & Rehab in Watsonville, CA 95076, is a small 59-bed family owned Skilled Nursing Facility were six years ago
Over the course of my nursing education, which included clinical rotations in multiple specialty areas and a 3-month internship at NCH, I have obtained skills in patient assessment and have established a foundation in providing quality nursing care.
doctor in the practice. This would be for purposes of having each Doctor and assistant familiar with each
The whole discussion was beneficial. It was cool to get advice from seasoned practice builders on how to develop relationships.
stronger lives. To carry out such an endeavor, the hospital operates three large facilities and