5 P’S Of Health Care Marketing Forlong Term Acute Care

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5 P’s of Health Care Marketing for Long Term Acute Care Facilities

Three health care organizations that are of interest to me are the following LTAC

facilities within the Greater Atlanta Area.
1. Dekalb Medical LTAC
2. Wellstar Health System LTAC
3. Landmark Hospital of Athens LTAC

DeKalb Medical Center LTAC is a non-profit organization that offers long term acute care.

They have 76 beds in their facility. Wellstar Health System LTAC is also a non-profit health

organization that offers long term acute care. They have 115 beds in their facility. Lastly,

Landmark Hospital in Athens, offers long term acute care and has 42 bed in their facility but they

are for-profit.

The difference between a for-profit facility and …show more content…

We need to make sure we are getting collateral material into the hands of the

executives. Me personally, as a practice manager I am more inclined to refer to a facility for

rehabilitation and home health agency when I can develop a trusting relationship with the

representative. We deal with a lot of Home Health and Ostomy Nurses, I want to make sure my

patients are taken care of and that the doctors are being informed of any changes with the patient.

I want to get a phone call immediately of any changes, not reading about it in a daily progress

note. As for payers, this is a tricky relationship to build. Many health organizations try to build

relationship with their area representative with the insurance carriers they participate with. I

know, when I was doing credentialing for a health organization I built a relationship with the

area representative to help me out with any credentialing issues and contract issues. By building

this relationship, when issues did arise I was able to speak with the representative. I was also

able to put the patients mind at ease by letting them know I was speaking to a direct

representative with their insurance company and not just a customer service representative. Also

by building this relationship, I am better able to address any questions or concerns regarding

specific plans without having to direct them to the 800 number on the back of their card.

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