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A Critical Discussion Of Strategic Model Essay

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A critical discussion of strategic model (Value chain analysis)
Value Chain Analysis is a theory first given by Michel Porter. According to him it is a useful tool for working out how a company can create superior value for their customers. He also suggested that the more value a company can create, the more people will be prepared to pay a good price for their product or service. So every company should make some strategic decision how they can improve their value chain. For Banglalink it is very critical that, they should understand their value chain carefully. Because if they can add some value in their existing services, customer will pay more to their services.
A value chain is a set of activities that an organization carries out to create value for its customers. Porter proposed a general-purpose value chain that companies can use to examine all of their activities, and see how they 're connected. (Mindtoolscom, 2016) The way in which vale chain activities are performed determines costs and affects profits.
The value chain is key to determining the strategy of a company. A company can either follow cost leadership or differentiation. The overall costs of business are determined by the sum of all individual costs of each activity. If a company can control those costs with the value chain, it can achieve a competitive advantage over competitors.
There are a lot of criticism related to this model. But there are numerous advantages of value chain analysis. This model help

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