A critical discussion of strategic model (Value chain analysis)
Value Chain Analysis is a theory first given by Michel Porter. According to him it is a useful tool for working out how a company can create superior value for their customers. He also suggested that the more value a company can create, the more people will be prepared to pay a good price for their product or service. So every company should make some strategic decision how they can improve their value chain. For Banglalink it is very critical that, they should understand their value chain carefully. Because if they can add some value in their existing services, customer will pay more to their services.
A value chain is a set of activities that an organization carries out to create value for its customers. Porter proposed a general-purpose value chain that companies can use to examine all of their activities, and see how they 're connected. (Mindtoolscom, 2016) The way in which vale chain activities are performed determines costs and affects profits.
The value chain is key to determining the strategy of a company. A company can either follow cost leadership or differentiation. The overall costs of business are determined by the sum of all individual costs of each activity. If a company can control those costs with the value chain, it can achieve a competitive advantage over competitors.
There are a lot of criticism related to this model. But there are numerous advantages of value chain analysis. This model help
1. A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Delivery of products or services
Conducting a value chain analysis provides a snapshot for identifying a firm’s relative competitive performance, core competencies, and for focusing on customer centric activities. Costco’s customer driven focus allows primary and support business activities to work in unity creating a stronger competitive advantage and thereby increasing profitability. Profitability and shareholder value rely on coordination of both sets of business activities to create a firm’s competitive advantage.
Personally, I thought value chain was interesting in that it helps the business create a stronger competitive advantage (Bethel, 2016). If we think about the services we receive, we can see where some organizations are focusing on value added services or products. For example, Chick-fil-a offers premium customer service. In fact, I do not believe
The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)
Value chain is a set of activities a company performs in order to provide a valuable solution to their customer problem in their market space or industry. The value chain is made up of primary and support activities. Primary activities being research and development, production, marketing and sales and customer service. These are the primary steps that are required to get a product or service to market to solve the customer problems. Some of the secondary steps include company
One of Porter’s main contributions was Porter’s value chain. The value chain is all the activities an organization undertakes to create value for a customer. According to Porter, there are two ways to gain an edge over competitors. A firm must provide comparable but value but perform the activities on the chain at a lower cost, or; Perform services in a unique way
Value chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics, operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis describes the activities that take place in
The industry value chain is the process from the suppliers of the raw material to the end customers who demand the service of transportation.
A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter (Porter, 2013)
Value chain analysis is a useful tool which help the organisation to find ways to create maximum value for customers.
The Value chain portrays all the internal activities that a firm undergoes to convert inputs into outputs. Consequently, value chain analysis is when a firm recognizes the primary and support activities that contribute in adding value to the final product, then analyze these activities in accordance to the firms strategy of either reducing costs or increasing differentiation (Jurevicius, 2013).
Value chain is an approach to know how an item or activities create value for consumers. The most of value provides to consumers, the most of competitive advantage an organization build. In this analysis, value chain model has separated into primary and support activities. Primary activities are included in the physical creation of the item and service. On the other hand, support activities give the inputs and infrastructure that enable the primary activities to happen. This value chain model can be refer to below figure 5.
The value chain analysis (shown in appendix) was also generated by Michael Porter. This model is referred to “identifying ways to increase the efficiency of the chain” (Investopedia, n.d.). Furthermore, the overall objective is to produce maximum value with minimum total cost and establish a competitive advantage.
A value chain is nothing but a set of activities that a firm operates to deliver a much valuable and quality product or services in the market. The term comes from Business management and was firstly coined by Mr. Michael Porter in his best seller.
Value Chain Analysis describes the activities that take place in a business and related to the business core competencies. It can classify by primary activities and supporting activities.