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Essay on A Critique on Semiotics Theory

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A Critique on Semiotics Theory

In the early 1900s Ferdinand de Saussure coined the term semiology. Semiology is concerned with "anything that can stand for something else." French writer Roland Barthes concentrates on interpreting signs. His ultimate goal is to explain how seemingly straightforward signs pick up ideological or connotative meaning and work to maintain the cultural status quo. In the book, A First Look at Communication Theory, Em Griffin presents the semiotics theory then later goes on to critique it. As for myself, I believe Barthes' theory is right in some ways and in other ways is not.

In Barthes' theory he states that a sign has a signifier and a signified. The signifier is something you can see and grasp. What …show more content…

What he means by this is a sign starts out with a denotative meaning and through our interpretation it develops a connotative meaning. In his critique he goes on to say that it is possible a sign could start out "connotatively innocent." My opinion on the theory is the sign starts with a denotative meaning and can only have connotative meaning after we have assigned it meaning through our interpretation. An example of this is when I was in one of my communication classes and we read about the President going to visit another country. The President did not know it but our country's non-verbal sign to represent peace meant "screw you" in the other country. My point here is the non-verbal sign did not have meaning until our country or their country assigned it meaning.

One aspect of Barthes' theory I would like to question is his statement about how a sign is anything that can stand for something else. I do not necessarily agree with this. An example would be a stoplight. Almost everywhere you go in the world a red light means stop. What this means are most people assign the same meaning to a red light. It doesn't stand for something else, it only stands for stop. Another example is the Red Cross symbol. The Red Cross stands for emergencies and medical help. I can't think of any instance when this sign stands for something else.

I do believe that Barthes makes some good points in his theory but I also believe his theory could use some revision. In my opinion

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