A Multinational Company ( Mnc )

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A multinational company (MNC) is a business that operates beyond its geographical boundaries of its country of origin by opening branches or dealing with associates in more than one country. In other words, it is a company that engages in foreign direct investment (FDI). MNCs organize processes of manufacturing and delivering of goods and services to market in various countries, using their production firms either locally or abroad. To be able to operate in other countries, a company must be registered in these individual countries. The headquarters of multinationals are usually in the country of origin, with partly or fully owned subsidiaries abroad. Today, the world is increasingly becoming a global village. With Internet technology,…show more content…
Carrying out an environmental analysis can help determine the viability of investment. The elements that need to be analyzed in such a probable country include political, economical, social, technological, environmental and legal, which are popularly referred to as PESTEL analysis (Sexton & Vlasto, 2012). Besides, the company must evaluate its internal analysis in the lens of the new market by carrying out a SWOT analysis to establish its strengths, weaknesses, opportunities and threats. The reasons why companies chose to become multinational corporations vary. Even before carrying out market analysis, the reason is always there. Establishing the right country to invest, can go a long way in expanding the business in the future markets. However, some ventures fail, but that does not mean that the business cannot still do well in other alternative markets (Sexton & Vlasto, 2012). All in all, there are different reasons which push companies to go into the global market, otherwise known multinational companies. The reasons are discussed below. Firstly, first mover benefit refers to the venturing into a new market and getting all the advantages of being the first to operate in that market in particular products or services. A firm may consider going global in an effort to tap untapped market for its products or services. According to Biggs (2011), a business that enters into a market as the first operator not only benefits from increased sales and profits, but also the
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