Our marketing activities will include use of social media that includes links, blogs, tagging in sites like twitter and Facebook, personal networking and enhanced site searches. Shopping feeds, customer surveys and product reviews. The activities to be used include emails, newsletters, email enquiry buttons and form and shopping catalogues.
A new product can take one of several paths to reach the consumer. Distribution options depend on the product, the market, the type of retail establishment, and the manufacturer’s sales skills. Retail trade channel offers its own unique opportunities and challenges and will be determined by our target audience. As our Target consumers are adults who have been concerned with the health aspects, such as calories, fat, dental caries. There are a lot options to reach the target consumers. A list of channel distribution options for CB Company, are as follows:
In the 21st Century there are many ways of marketing, promoting an idea, opinion, or product. Commercials, events, workshops, and the internet are ways that information can be obtained by consumers, and it also gives people opportunities to be enlightened or object to other person’s views or ideas. In addition, magazines are a useful tool for an individual to gain insight on different topics from one product and explore opinions from many reliable individuals. This essay will explore three magazines all from the same publisher; Parents Magazine. The target audience
You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.
Describe the methods that will be used to sell and distribute the products or services
I'm sure your looking for an advantage in you business. You want to keep growing .....earning long term profits
Being able to acquire a new market may bring those new customers to their current market.
The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.
A large portion of the magazine is devoted to advertisements, which feature attractive women and men enthusiastically promoting make-up, designer clothing, and perfume. The sheer amount of
We intend to sell our products via online ordering and deliver with our own sales force.
The ad sales representatives “sale” this magazine by making appointments and meeting with clients. This company has great statistics including online statistics, number of magazines printed, and third part business. This company also has editorial integrity. There are no promises on coverage because advertising representatives have to be persistent and understand the messages and purpose of the magazine. They market this magazine by building connections with clients, getting involved in the community and nonprofits, and using their overall mission to inform, inspire, and
Direct mail advertising is one of the most oldest and traditional form of advertising. In this method, the content or the message which has to be delivered to the buyer is sent by post by the seller. It is not necessary that the buyer and the seller should be in different places in order to follow this type of advertisement. This process contains a lot of procedures and steps which the seller has to take care of. He has to prepare a mailing list, circular posts, circular letters, should keep folders and calendars, etc. the seller has to furnish all the information and the message has to be conveyed properly. The post should be effective and attractive and should create interest in the minds of the buyer about the product to buy the product. The seller can also attach catalogues and booklets which gives detailed information of the product, its uses and also the price of the product. The direct mail is very effective since it establishes a direct contact with the customer and helps to maintain privacy between the buyer and the seller.
To put the company's products to consumers can be sold through public distribution channels, direct channels, indirect channels.
The company promotes its products in both Australian domestic market and overseas markets. The company mainly utilises the dealer and franchising sales channels for selling their products.
Direct Sales: Within the first five months the contact with the consumers is in the communication. Having telephone sales will anticipate the sales and to reduce the costs for the consumers’ sales, it will limit between the consumer and KC’s Mannequin. With excellent customer service, and rapport with the community to assist the services that will be desired to reduce the cost and the objectives of sales. Online sales that will be on social media, will deliver the customers the quality of service.