Marketing Plan for Tennis World

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Being closer to consumers and providing exactly what they want is known as market orientation. JD Sports is a market-orientated business carries out research to find the needs and wants of consumers. It then uses the findings to design products and marketing strategies to satisfy these needs. This compares to product orientation which focuses first on developing a product and then seeks ways to persuade the consumer to buy it. They manage the balance of its marketing mix around its consumers’ needs in order to achieve business growth. JD Sports is a business to Consumer Company and therefore depends on how desirable its brands are to consumers. By providing exactly what the consumers want JD can outperform its

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

5) Increase of Sales Promotions - by encouraging the staff to get involved with these promotions, this will bring many financial benefits to the organisation.

We use all important and relevant social media marketing strategies to help businesses grow and exceed their goals.

To acquire more new clients and open new channels to list resale stock through coordinating with other agents, attending networking events, maximizing the impact of digital media, and by continuously gaining

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

Develop an increase in sales while achieving a status quo state or decrease in marketing expenses.

The store intends to conduct sales and marketing for the products and popularize the store both physically and online. The store is aiming trade websites such as

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

More training to improve selling and conversion skills. Increase incentives and motivate the staff along with the restructure change also important. Technology plays major roles within the business and Traffic analytics is one of the key area to focus. Prominence of customer traffic, improve quality and productivity of customer service by incorporating staff scheduling with traffic prediction could help David jones to increase profit (DAVID JONES ASX AND MEDIA RELEASE, 2013).

For an ecommerce store owner, increasing sales and building a bigger customer base are two of the core

Firstly' reduced administrative expenses because of the end of the need to screen stock levels, paper to PC passages and decreased reordering expenses. secondly' enhance working capital because of decreased stock levels and out of date quality and improved stock turn with enhanced income. finally' reduced lead times with improved deals and a decrease of rundown deals because of

Creating a measurable marketing and advertising strategy, according to the article according to Anderson (2013)“Action Items” and there are leading edge trend in the integration of social media p. g. 1. The integration and “social media use” through using traditional marketing and advertising p. g. 1. The trends are in the form of according to Anderson (2013)“technology” p. g. 1. The strategy is “creating a measurable marketing and advertising strategy”. Using according to Anderson, (2013) “Action Items, ” as a way to implement a marketing technique to advertise through the use of according to Anderson, (2013) “trends” p. g. 1. The leading trends is according to Anderson, (2013) “social collaboration” in user according to Anderson, (2013)”social media” such as according to “Facebook-linked sites: by sharing files, spreadsheets, images, documents, videos, to-do lists, slides, files a, and other documents” p. g. 2.