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A Research Report On The Strategy Of Identi Drive

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The company will centralize its efforts around a facial recognition system called Identi-Drive. Identi-Drive will allow customers to start their cars, scan for eye movement to ensure that the driver is alert and focused while operating the vehicle, and notify the driver if it detects distraction. This research paper will investigate the economic challenges that this company will face during the start up period, as well as economic conditions that the company will face during its days of operation. This section will cover economic information pertaining to the customer, the city of Indianapolis, and the economic factors that will determine the success of Identi-Drive. Unemployment rates have been on a downward decline since March 2010. Frank (2014) noted that from July 2014 to August 2014, unemployment rates have dropped 0.1%. Focusing on the last year, the unemployment rate has dropped from 7.5% to the current 5.8%. Indiana’s decrease of 1.7% is one of the largest declines of unemployment rating in the United States in the last year. This decline can be contributed to an increase in Indiana’s employment. Since September 2013, Indiana has added 51,000 employees to the workforce. Scott B. Sanders, Commissioner of the Indiana Department of Workforce Development, stated, "Indiana 's unemployment rate has decreased 1.7 percent over the past year, while the labor force has expanded by more than 51,000 workers, which is quite remarkable. During the same period, the Hoosier State

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